From its humble beginnings as a DVD rental service in 2007, Netflix has become a global powerhouse, offering an extensive library of movies, TV shows, and original content on demand. This meteoric rise has changed viewing habits globally and influenced how content is produced and distributed.
We’ve rounded up the latest Netflix stats in 2024 to give you a clear idea of the streaming giant’s ongoing evolution and its impact on the global entertainment landscape.
Top 2024 Netflix Statistics
- Netflix annual revenue for 2023 was $33.72 billion, up 6.7% from 2022. (Investing)
- The streamer’s global subscriber count reached 269.6 million in Q1 2024. (Statista)
- The cheaper, ad-supported tier now has 40 million global monthly active users. (Netflix)
- This ad-supported subscription model saw a 65% growth from Q4 2023 to Q1 2024. (Emarketer)
- Almost 70% of Netflix subscribers are located outside the US and Canada. (Forbes)
- In the second quarter of 2024, Netflix, alongside Amazon Prime Video, led the subscription video-on-demand (SVOD) market in the United States, each holding a 22% market share. (Statista)
- Netflix will spend $17 billion on content in 2024, up 35% from 2023. (Fortune)
- Netflix currently streams in more than 30 languages and 190 countries. (Netflix)
- By 2023, Netflix employed about 13,000 full-time workers, more than doubling its 2017 workforce. (Statista)
- Netflix leads the market for user satisfaction and enjoyment, with 36% of streaming service users naming it their favorite platform. (Forbes)
2024 Netflix Revenue Facts & Figures
For the last few years, Netflix has been on a financial winning streak, solidifying its position as a leader in streaming. Here’s a look at some key stats that highlight just how much Netflix revenue has increased and its impressive performance through 2023 and into 2024:
- By the end of 2023, Netflix total net income was nearly $5.4 billion. (Statista)
- The company’s annual operating income in 2023 was $6.954 billion, a 23.45% increase from 2022. (Macrotrends)
- Their operating income for the twelve months ending March 31, 2024, was $7.872 billion, a 46.45% increase year-on-year. (Macrotrends)
- Netflix revenue for Q1 2024 was $9.37 billion, marking a 15% increase from Q1 2023. (Statista)
- The company posted a net income of $2.33 billion or $5.28 per diluted share for the first quarter of 2024. (Investopedia)
- Earnings per share (EPS) for Q1 2024 rose to $5.28, compared to $2.93 in Q1 2023. (CNBC)
- Netflix monthly average revenue per user (ARPU) was around $11.64 in 2023, down 1% from 2022. (Statista)
- Netflix shares outperformed 89% of all stocks over the past 12 months. (Investors)
Netflix Subscriber Numbers in 2024
Netflix subscriber base in 2024 continues to expand, driven by its broad appeal and innovative strategies. These stats reflect the growth and dynamics of Netflix subscriber numbers this year:
- Netflix leads the streaming service market with 269.6 million subscribers globally, followed by Amazon Prime Video with over 200 million subscribers, and Disney+ with 153.6 million subscribers. (Digital Trends)
- 9.3 million Netflix subscribers signed up in the first quarter of 2024. (New York Times)
- Netflix subscriber numbers almost doubled analysts’ forecast of 4.9 million, representing a 16% increase from the same quarter last year. (Euronews)
- The pace of growth in new Netflix subscribers in Q1 of 2024 slowed from Q4 of 2023, during which 13.1 million new subscribers signed up. (Statista)
- Netflix new ad-supported plan now has 40 million global monthly active users, up from 5 million a year ago. (Netflix)
- In the markets where the Netflix ad tier was available, 40% of new sign-ups chose that option. (New York Times)
2024 Netflix Audience Demographics
Netflix boasts a diverse and loyal customer base and enjoys widespread popularity across demographics, age groups, and genders. Its appeal resonates globally, making it a household name in entertainment. Discover who’s tuning in to Netflix in 2024:
- Europe, the Middle East, and Africa are Netflix largest markets, accounting for 91.73 million subscribers and 34% of their current global subscriber base. (Statista)
- The US and Canada come in second, accounting for 82.66 million Netflix subscribers (30.7%). In comparison, the Asia-Pacific region contributes 47.5 million subscribers (17.6%), and Latin America adds another 47.72 million subscribers (17.7%) to Netflix global subscriber base. (Statista)
- 51% Of Netflix subscribers are female, while 49% are male. (Netflix)
- 80% of people aged 18 to 34 in the US and the UK are now Netflix subscribers or have access through their families or shared passwords. (The Guardian)
- Millennials comprise the largest generational demographic of Netflix users at 33.3%, followed by Generation X at 26.3%, Baby Boomers at 22.2%, and Generation Z at 18.2%. (AAT & Morning Consult)
- 28% of subscribers in the United States watch Netflix on a daily basis. (Statista)
2024 Netflix Library Size
Netflix 2024 library continues to impress with its vast and diverse collection of movies, TV shows, and original content. The following key statistics illustrate the enormity of Netflix offerings this year:
- The Netflix US library has 3600 movies and 1800 TV shows. (Business of Apps)
- Around 55% of Netflix US library of movies and TV shows are Netflix Originals. (Economic Times)
- Slovakia has the most extensive Netflix library, with 8427 titles. The top 15 countries are all in Europe. (Statista)
- Netflix is projected to spend $17 billion on creating original content in 2024. (Statista)
- As of January 2024, Netflix led the major streaming services in the United States with over 1500 TV shows rated as “high quality”. (Statista)
- In 2023, amid actors’ and writers’ strikes, Netflix released about 130 fewer original programs than in 2022. (The Street)
- In 2023, Netflix members watched 183 billion hours of Netflix. (Netflix)
Netflix Growth In 2024 & Beyond
Netflix is gearing up for transformative changes in the coming years, with significant investments in original content and new strategies for growth. The following stats highlight Netflix growth plans beyond 2024:
- The Netflix budget for original content will hit $17 billion in 2024. (Statista)
- Netflix is shifting its media strategy from quantity to quality, aiming to release 25 to 30 films annually instead of the current 50. (Bloomberg)
- Ad revenue from Netflix Ads is expected to increase to over $7 billion by 2027 from its projected $3.6 billion for 2024. (Statista)
- The subscription revenue will decline to around $27 billion by 2027. (Statista)
- By the end of 2025, Netflix will launch its in-house advertising technology platform, providing advertisers with new purchasing options, enhanced insights, and innovative ways to measure impact. (Netflix)
As Netflix subscriber numbers climb, racking up views in 2024 and beyond, its influence on the global entertainment landscape remains formidable. With an expanding subscriber base, strategic financial investments, and a commitment to quality content, there’s no doubt the streaming service will continue to redefine the entertainment industry.