Research

Canva Statistics 2024: Revenue, Valuation, Users Demographics & Growth

by wethrift

Launched in 2013, Canva is an online design and visual communication platform with a mission to make it easy for everyone to create and share content anywhere. Canva has revolutionised design accessibility, empowering over 185 million users worldwide to create professional-looking visuals. From social media graphics to presentations, its user-friendly interface and vast library of templates have made design accessible to everyone, regardless of skill level.

Top Canva Statistics

  • Canva has more than 185 million monthly active users. (Canva)
  • Based on the latest three months’ data, United States topped the most number of Canva’s website traffic with 13.37% of the total visits both from desktop and mobile devices. Brazil (9.03%), India (5.93%), and Indonesia (4.54%) follows. (Semrush)
  • More than 90% of Fortune 500 companies use Canva. (Canva)
  • There are more than 70 million students and teachers using the platform in 2024. (Canva)
  • Users between 25-34 years old make up the largest group at 30.63%. (Similarweb)
  • There are 4,000+ Canvanauts around the world. (Canva)
  • Canva closed 2023 with over 20 billion designs created using their platform. (Canva)
  • Canva generated an annual revenue of over $2 billion in 2023. (Bloomberg)
  • In 2023, Canva has garnered recognition for its innovative approach, receiving a total of seven awards, one of which being the world’s best workplace for innovators. (Canva)

Canva Users Worldwide 2024

Canva has fostered a massive design community worldwide. Boasting over 185 million monthly users across more than 190 countries, the platform offers accessible design tools for individuals and teams around the globe. From its launch in 2013, Canva’s user base has grown 3,700 times, reaching its current size.

  • Launched in 2013 with a waiting list exceeding 50,000, Canva quickly accumulated a user base, reaching 100,000 within a year. (Canva)
  • By 2015, Canva empowered over 1.5 million monthly users to create over 50 million designs, showcasing the platform’s early impact on design accessibility. (Canva)
  • Their user base grew exponentially, reaching 3.6 million in 2016 and multiplying tenfold by 2019 to reach 24 million monthly users. (Canva)
  • Canva established a user base surpassing 75 million monthly active users in 2021, which continued to expand, reaching 100 million in 2022 and 135 million in 2023. That’s an average of 57.14% growth in just three years. (Canva)
  • Currently, the platform boasts more than 185 million monthly users empowering hundreds of global teams and enterprises. (Canva)
  • As of as of Q4 2023, there are 16 million paying subscribers. (Canva)

Website Traffic & App Downloads by Country

Canva’s design platform has established itself as a global phenomenon, attracting users from all corners of the world. With availability in over 190 countries, that’s translating to 95% of the world’s nation.

  • The Canva mobile app has been downloaded over 500 million times. (AppMagic)
  • The top countries with the most number of app downloads are India (15%), Indonesia (13%), and Brazil (13%), each with more than 50 million downloads over time. (AppMagic)
  • Canva: Design, Art & AI Editor app received a 4.9 rating from over 2.1 million reviews in the Apple Store, and a 4.8 rating from more than 17 million users who downloaded using Google Play. (AppMagic)
  • Latest three months’ website traffic stats: Global Rank 45, Category Rank 5, Country Rank (United States) 98. (Semrush)
  • From April to June 2024, most of Canva’s website traffic came from the United States accounting to 13.37% of the total visits both from desktop and mobile devices. Followed by Brazil (9.03%), India (5.93%), Indonesia (4.54%), and Mexico (4.48%). (Semrush)
  • Total visits dropped by 7.57% from May 2024 (901.2 million) to June 2024 (833 million). (Semrush)

Number of Canva Users by Industry

Canva’s design tools aren’t just for creative professionals –– the platform empowers a wide range of users across various industries like Education, Non-profits, Entertainment, and over 90% of Fortune 500 companies around the globe.

  • A September 2023 influencer survey revealed Canva as the leading AI program for image generation, with over 51% of respondents using it. Photoshop followed at 36.4%. (Statista)
  • Canva has seen a 20% increase in entertainment organizations using Canva in the past 12 months. (Canva)
  • By 2023, over 90% of Fortune 500 companies use Canva. (Canva)
  • The number of nonprofits using Canva has more than doubled in just one year, with over 500,000 organizations leveraging the platform in 2023. (Canva)
  • This translates to over 800,000 individuals within these organizations using Canva to promote their causes. (Canva)
  • Canva for Education has experienced phenomenal growth. Since 2020, the user base has grown a staggering 700%, with over 60 million teachers and students using the platform in 2023. (Canva)
  • This surge is particularly notable in the US, Brazil, and Mexico, with over 600,000 schools across 3,500 school districts utilizing Canva for Education. (Canva)
  • The platform continues to empower educators and students worldwide, with user numbers exceeding 70 million in 2024. (Canva)

Canva User Demographics 2024

Canva’s user base leans towards younger generation, with over half (53%+) falling between 18-34 years old and with nearly 60% female users.

  • The largest segment of Canva users falls between 18 and 34 years old, representing over 53.54% of the user base for the past three months (April – June 2024). (Similarweb) This demographic further breaks down into:
    • 25-34 years old: This age group makes up the largest single group at 30.63%. (Similarweb)
    • 18-24 years old: This age group comprises over 22.91% of users. (Similarweb)
  • The smallest segment, which is less than 13% of Canva users fall into the 55-64 and 65+ age groups combined. (Similarweb)
  • The platform skews towards female users, with 59.59% of users being female compared to 40.41% male. (Similarweb)
  • The share of female users has increased from 55% in 2022 to almost 60% in 2024. (Similarweb)

How Many Employees Does Canva Have?

From a startup under 10 in 2013, Canva has grown to a global team of over 4,000, reflecting their mission to make design accessible to all. (Canva)

  • Globally, Canva has over 4,000 employees — also known as ‘Canvanauts’. (Canva)
  • By the end of 2023, Canva has over 200 US-based employees. (Canva)
  • 95% of employees are proud to work at Canva, compared to the external benchmarks at around 86%. (Canva)
  • 90% of employees would recommend Canva as a great place to work, 7% higher than the global average. (Canva)
  • In 2023, Canva significantly expanded its workforce by welcoming 1,128 new employees, bringing the total global team to over 4,000 talented individuals. (Canva)
  • Canva experienced a surge in job applications in 2023, with over 358,000 applications submitted. This translates to more than 1,000 applications daily, highlighting the immense interest in joining the company. (Canva)

Number of Designs Made, Canva Features & Pricing 2024

Canva has seen consistent increase in popularity with over 20 billion designs created, translating to over 1 million designs every hour. To date, the platform offers four pricing tiers suitable for different user types and needs.

  • Canva boasts over 20 billion designs created on the platform. That translates to a staggering 280 designs every second, which is equivalent to 16,800 designs every minute or over 1 million designs created each hour. (Canva)
  • From 500 million in 2017 to 1 billion in 2018, Canva creations doubled in just one year. (Canva)
  • Of these outputs, 3.8 billion designs were created in the US. (Canva)
  • The “Amiro” font is the most popular choice on Canva, used in over 13.5 billion designs. (Demandsage)
  • In 2016, Canva launched Spanish as their first language other than English. Within just one year, the platform had expanded to 100 languages. Now, Canva has more than 100 languages to empower more creative users around the world. (Canva)
  • Since its launch in October 2023, Canva’s AI-powered design tools in Magic Studio have been used over five billion times. (Canva)
  • With Canva’s free plan, you get access to over 3 million photos, graphics, fonts, and more, plus more than 2 million ready-to-use templates. You can store up to 5GB of data in your Cloud storage. (Canva)
  • Canva Pro, Teams, and Enterprise offer over 127 million premium elements, almost 4 million templates, and unlimited Magic Design features. Cloud storage is set to 1TB. (Canva)

Canva Revenue and Valuation

Canva has experienced remarkable financial success. The platform achieved profitability in its fourth year and quickly reached unicorn status with a $1 billion valuation. While its valuation has adjusted, it remains a design leader with over $2 billion reported annual revenue in 2023.

  • The year 2017 has marked Canva’s first year of profitability. (Canva)
  • The following year, they have reached the unicorn status with a $1B valuation. (Canva)
  • In 2021 alone, Canva’s valuation experienced massive growth. The platform doubled in value from $6 billion to a staggering $15 billion in early 2021, and by the year’s end, it nearly tripled, reaching $40 billion. (Canva)
  • The latest company valuation dipped by 35% and is set to remain at $26 billion. (Bloomberg)
  • Canva surpassed $2 billion in annual revenue in 2023. (Bloomberg)
  • In January 2024, the Canva app generated over $8.7 million in revenue. (Statista)
  • During the Series F funding round held on May 1, 2024, Canva has raised $8 million. (Crunchbase)
  • Through 18 funding rounds, Canva has secured $589 million in total capital. (Tracxn)

Canva’s Growth, Initiatives and Awards

Canva’s mission emphasizes both business success (“Step One”) and positive social impact (“Step Two”). This commitment translates to action through employee volunteerism and environmental initiatives.

  • In 2023 alone, US-based Canvanauts dedicated over 1,400 hours to supporting non-profit organizations, fostering connections within their local communities. (Canva)
  • Canva’s “One Print, One Tree” program plants a tree for every print order placed. From 2.8 million trees in 2023, it has grown to 4 million trees planted since its launch almost two years ago. (Canva)
  • Since celebrating its 1,000th employee in 2020 with the opening of its first US office in Austin, Texas, Canva has expanded its global presence to include campuses in Melbourne, London, and with a new 12,000-square-meter campus planned for Sydney. (Canva)
  • Canva has acquired seven companies in the last six years: Zeetings (2018), Pexels (2019), Pixabay (2019), Smartmockups (2021), Kaleido (2021), Flourish (2022) and Affinity (2024). (Crunchbase)

In 2023, Canva solidified its position as a global design leader by receiving a wave of top honors in the US. These accolades include being named:

  • #1 Most Innovative Enterprise company by Fast Company (Canva)
  • 2023 Design Company of the Year by Fast Company (Canva)
  • #1 Best Workplace for Innovators by Fast Company (Canva)
  • #3 on CNBC’s Disruptor 50 list (Canva)
  • #4 on the Forbes Cloud 100 list (Canva)
  • IHAC’s in-house agency of the year (Canva)
  • One of TIME’s 100 Most Influential Companies (Canva)

What’s next for Canva?

Canva’s phenomenal rise has made design accessible, attracting over 185 million users and empowering diverse industries. Its global reach is undeniable, with over 500 million app downloads to date.

Looking ahead, Canva’s focus on user experience and innovation, coupled with its passionate team, positions it to remain a design leader. With a thriving community churning out over 20 billion designs, Canva is well on its way to shaping the future of accessible design for everyone.