Easy to follow 123 Swaddle instructions sewn to the edge of every single Swaddle blanket we make! Our founder, a nurse, created this drawing in 2002 (copyright) after visiting many families with new babies in their homes. The parents were so sleep deprived and exhausted because they were not swaddling their baby and no one was getting any sleep. Why weren't they swaddling? Because they didn't know how to make a good secure Swaddle and they didn't have the right kind if blanket. There were no large square swaddling blankets on the market in 2002. None. So after much research, Lynette used her medical back ground and her design education and created the first large square swaddling blanket on the market and put the cute 123 Swaddle(R) pictorial instructions on the edge of our blankets so the parents would have the right kind of blanket and swaddling instructions at their fingertips. She wanted to help new parents and their babies so they could enjoy this special time. Our first customer was a major hospital that purchased 4000 blankets as a departure gift for new parents. Our mission continues to be to offer safe sleep products that help new parents to prevent sleep deprivation and exhaustion.