Introducing the new ROAM, Wahoo's most advanced GPS Bike Computer yet. Boasting new routing software, an enhanced colour screen and a host of other ride focused features, Follow the link in our bio to learn more about the device. #Cycling #Wahoo #Wahooligan #BuiltByTheRide

Kit to leave you, well...Speechless. Sagan + Sportful. Head to the Sigma Sports YouTube channel to watch our exclusive interview with former pros, Andrea Peron and Cristian Salvato, two men who played a key part in the development of Peter Sagan's new Sportful line. #Cycling #Sportful #Sagan #Interview #BuiltByTheRide

Longer days, warmer weather and wall to wall sunshine. OK, we may only be able to guarantee one of these things but we can be sure our next Challenge Ride on 26th May is going to ROCK! Visit the rides page on our website to register and join ASSOS and Veloforte for a super Sunday spin. #Cycling #ASSOS #Veloforte #Ride #Surrey #London #BuiltByTheRide

Think Black Sheep Cycling produce head-turning kit? You should see their latest Euro Collection addition, the REFLECT range. #Cycling #BSC #BlackSheepCycling #NewKitDay #BuiltByTheRide