Back to School shopping 🛍 may be in full swing, but we still have summer Fridays 🏖 on the brain 🧠 . Double tap ❤️ if you have awesome plans this weekend! ✨ . . . Thank you @the_snazzy_mom for the adorable photo! 🚀 Tag us in your fave weekend outfits 💕💫

We had the most 💫MAGICAL💫 night celebrating the opening of our NYC store! 🤩 Thanks to our awesome friends and our incredible partners for helping us bring this dream to life! We couldn’t have asked for a more epic evening. 💙🚀 WE ARE OFFICIALLY OPEN! Stop by and experience the magic yourself ✨ and don’t forget to bring the kids 😉 . . . 📸 @bfa / @jockograves

Unleash your inner star power!! ✨🤩 Who else loves the dresses and sneakers trend?! 🙌🏼 . . . Thank you @gracedbyhonor for the adorable photo! Tag us in your favorite dresses and comfy clothes 💕💫

Sneak Peek #1 of inside our Back to School Pop-Up! 🚀💫 EVERYTHING in store is as bright and colorful as this picture 🙌🏼🌈🤩 Can’t wait to see you all there! ✨ #rocketsofawesome #popupshop #nyc