Key findings:
- George at ASDA leads the way as the most affordable supermarket clothing line overall, offering the best value across men’s, women’s, and children’s wear.
- For both men and women, George at ASDA stands out as the most budget-friendly choice, with a full outfit averaging £72.80 and £88, respectively.
- When it comes to children’s clothing, Morrisons’ Nutmeg offers the best deal for girls, with an outfit costing just £46.90 on average, and George at ASDA is the go-to for boys, with outfit prices at £35.55.
Largely driven by the ongoing cost of living crisis, supermarket own clothing brands have soared in popularity in recent years as consumers rethink their spending habits.
Supermarket own lines, such as George at ASDA and Sainsbury’s TU Clothing, are often recognised for offering budget-friendly fashion items, whereas Marks & Spencer’s own brand, M&S Collection, is notoriously more expensive.
To help shoppers make more informed choices and save on wardrobe costs, the retail experts at Wethrift have compiled the Affordable Supermarket Fashion Index – a comprehensive report to finding the most budget-friendly supermarket clothing items.
Revealing the Most Cost-Effective Supermarket Fashion Line
George at ASDA leads the way as the most budget-friendly supermarket fashion line in the UK, with an average cost of £61.25 per person for a full outfit.
Sainsbury’s own brand TU Clothing claims second place, with a full outfit setting shoppers back an average of £66.01 per person.
Following closely in third place is Morrison’s Nutmeg, where a full outfit costs an average of £66.63 per person.
Tesco’s clothing brand F&F ranks fourth overall, with the price of an outfit averaging £82.98 per person.
Lastly, it may come as no surprise that Marks & Spencer’s M&S Collection ranks as the most expensive supermarket clothing brand, with an outfit costing an average of £115.65 per person.
The Most Affordable Supermarkets for Women’s Clothing and Accessories
When looking at women’s fashion specifically, the analysis revealed that George at ASDA is the most affordable fashion line, with a full outfit averaging £88.
ASDA’s own clothing line remains the most competitive when it comes to dresses, setting shoppers back £14.40 on average, compared to £34.60 on average at Marks & Spencer—more than double the price.
George at ASDA is also the most budget-friendly for those looking to add a new jumper to their wardrobe, coming in at an average price of £14.70.
Finally, the report also found that George at ASDA also stocks the most cost-effective women’s jeans, which cost £17 on average, compared to £23 at Marks & Spencer.
Sainsbury’s TU Clothing secured second place for the most affordable supermarket brand overall for women’s fashion, with a full outfit coming in at £93.10 on average.
The popular clothing line is the most affordable when it comes to coats, setting shoppers back £28.60 on average.
Nutmeg at Morrisons ranked in third place with an overall cost of £95.60 on average for a full outfit. The supermarket brand is the most budget-friendly when it comes to the price of a T-shirt, averaging £5.80.
Claiming fourth place is Tesco’s F&F range, setting shoppers back £128.30 on average. At £7.70 on average, the clothing line is the second-most affordable for T-shirts.
Finally, Marks & Spencer’s own line, M&S Collection, was revealed to be the most expensive supermarket fashion brand for women’s clothing, averaging £149.60 for a full outfit.
Which Supermarket Fashion Line is the Most Affordable for Men?
Taking a deep dive into the most affordable supermarket clothing line for men revealed George at ASDA comes out on top.
The budget-friendly brand boasts the most affordable jumpers at just £10.40 on average, compared to £26 at M&S.
Additionally, ASDA’s own clothing brand is the most cost-effective when it comes to coats, averaging £34.40 compared to a staggering £99.80 on average at M&S.
The second most affordable supermarket fashion brand for men is Nutmeg at Morrisons, averaging £73.40 for a full outfit.
Nutmeg was revealed to be the cheapest supermarket brand for a T-shirt, coming in at an average price of £5. It is also the most affordable brand for a pair of jeans/trousers, averaging £17.
Claiming third place overall for men’s fashion is Sainsbury’s TU Clothing, which will set shoppers back £78.50 on average for a full outfit.
The brand is the second most affordable when it comes to the price of a T-shirt, at £7.30 on average, and the second most affordable for a jumper, which averages £14.80.
Coming in at fourth place overall for men’s clothing is Tesco’s own brand F&F, which totals £90.80 on average for a full outfit, followed by Marks & Spencer’s brand M&S Collection in last place at an average of £163.40.
The Most Budget-Friendly Options for Kids
For children’s clothing, George at ASDA leads the way for boys clothing at £35.55 for a full outfit, while Nutmeg at Morrison’s is the most affordable for girls at £46.90 on average.
When looking at the most cost-effective supermarket to purchase a child’s T-shirt, George at ASDA is the most affordable for boys at £3.55 on average, and Morrison’s Nutmeg for girls at £5.10 on average.
In terms of the most cost-effective supermarkets to purchase a coat, George at ASDA also leads the way for boys at an impressive cost of £14.20. For girls, Sainsbury’s TU Clothing is the most affordable, with a coat costing £17.80 on average.
The analysis reveals that Marks and Spencer’s own line, M&S Collection, is the most expensive for children’s clothing. For boys, the retailer will set shoppers back £64.20 on average for a full outfit, while girls clothing will cost £85.40 on average.
Although M&S Collection is the most expensive overall, when looking at the average cost of a dress for girls, Marks & Spencer’s own brand is the second most expensive at £9 on average, followed by Sainsbury’s TU Clothing at £10.80.