The Protein Bread Company
High Protein Low Carb & Gluten Free. Natural Australian Ingredients. FREE SHIPPING Australia Wide. Try our NEW 6 Australian Seeds Bread.
$4.57 Average saving
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📣 In case you missed our earlier post today… The Protein Bread Co. and Anna's Low Carb Kitchen, are soon merging to become… PBCo. ⠀⠀⠀⠀⠀⠀⠀ I thought I'd take the opportunity to give you all a bit of insight into the reasons for this merger. I've always believed in the importance of transparency and providing you guys with insights that most companies wouldn't. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ WARNING: Long read!!! 🤓 Luke ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Back in 2015 we recognised within the health food space there were two distinct types of customers; one being interested in high protein, low carb foods, and the other being interested in simply low carb foods. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We made the decision then to create a second brand to really help this customer that just wanted low carb baking mixes – leaning towards sweet rather than savoury tastes, and with little to no desire for extra protein. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This brand, which was led by The Protein Bread Co. Co-founder, Anna Hopkins was set up and named Anna’s Low Carb Kitchen. And myself, Luke Hopkins lead The Protein Bread Co. with it’s greater focus on health and fitness, more closely aligning to my own goals and interests. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Anna’s Low Carb Kitchen has operated for a number of years and has delighted tens of thousands of people with it’s incredibly delicious range of sugar-free, low carb cupcakes, pancakes, and more. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Mid 2017, after speaking with hundreds of customers from each brand and asking each of them about their food journeys, their preferences, dietary requirements and interests we were surprised to discover that there was significant similarities in customer needs, between the two brands. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We took these initial anecdotes and ran some further questionnaires with each community to find out more. The results came in, backing up the initial findings which presented a fantastic question… ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What if we combined both brands? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Continued in comments…