{"id":1738,"date":"2024-08-06T09:45:27","date_gmt":"2024-08-06T09:45:27","guid":{"rendered":"https:\/\/pub.wethrift.com\/?p=1738"},"modified":"2024-08-06T09:45:29","modified_gmt":"2024-08-06T09:45:29","slug":"tiktok-statistics","status":"publish","type":"post","link":"https:\/\/pub.wethrift.com\/tiktok-statistics\/","title":{"rendered":"TikTok Statistics: Users, Downloads, Revenue &amp; Valuation, and Growth in 2024"},"content":{"rendered":"\n<p>Launched in China in 2016 as Douyin, TikTok entered the international scene in September 2017. By 2020, it had reached over 850 million downloads, becoming the seventh-most downloaded app of the decade.<\/p>\n\n\n\n<p>Originally focused on short-form video sharing, particularly lip-syncing and dancing, TikTok has evolved into a diverse platform catering to a wide range of interests. It has mirrored some of the most significant technological trends of the past decade: the shift to mobile consumption and a growing appetite for bite-sized content.<\/p>\n\n\n\n<p>TikTok achieved a significant milestone in 2021, surpassing one billion monthly active users. The platform&#8217;s user base continues to expand along with the number of app downloads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top-tik-tok-statistics-in-2024\">Top TikTok Statistics in 2024<\/h2>\n\n\n\n<ul>\n<li>TikTok had <strong>1.5 billion monthly active users in 2023<\/strong> and is expected to reach <strong>1.8 billion<\/strong> by the end of 2024. (Kepios, via <a href="\&quot;https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>TikTok generated an estimated <strong>$16.1 billion revenue in 2023,<\/strong> a <strong>67%<\/strong> increase year-on-year. (<a href="\&quot;https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Business of Apps<\/a>)<\/li>\n\n\n\n<li><strong>Indonesia<\/strong> <strong>had the largest TikTok user base in April 2024<\/strong> with approximately<strong> 127.5 million <\/strong>users, followed closely by the <strong>United States<\/strong> at around <strong>121.5 million<\/strong>, and <strong>Brazil<\/strong> with nearly <strong>101.8 million<\/strong>. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1299807\/number-of-monthly-unique-tiktok-users\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>TikTok reported <strong>170 million monthly active users in the U.S. as of January 2024<\/strong>. (<a href="\&quot;https:\/\/newsroom.tiktok.com\/en-us\/opening-statement-senate-judiciary-committee-hearing\&quot;" rel=\"nofollow noopener\" target=\"_blank\">TikTok<\/a>)<\/li>\n\n\n\n<li>TikTok&#8217;s global user base was <strong>45.7% female and 54.3% male in April 2024<\/strong>. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1299785\/distribution-tiktok-users-gender\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>TikTok has been <strong>downloaded over four billion times in 2023<\/strong>. (<a href="\&quot;http:\/\/Data.ai\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Data.ai<\/a>, via <a href="\&quot;https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Business of Apps<\/a>)<\/li>\n\n\n\n<li>Globally, <strong>TikTok users spend an average of 95 minutes daily<\/strong> on the platform. (<a href="\&quot;https:\/\/www.ft.com\/content\/7db1c1b3-5a61-4dee-a922-ade8b9c77522\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Financial Times<\/a>)<\/li>\n\n\n\n<li><strong>Khabane Lame is TikTok&#8217;s most followed creator,<\/strong> boasting <strong>163 million<\/strong> subscribers as of July 2024. (<a href="\&quot;https:\/\/socialblade.com\/tiktok\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Social Blade<\/a>)<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href="\&quot;#top-tik-tok-statistics-in-2024\&quot;">Top TikTok Statistics in 2024<\/a><\/li><li><a href="\&quot;#how-many-people-use-tik-tok\&quot;">How Many People Use TikTok?<\/a><ul><li><a href="\&quot;#tik-tok-users-worldwide\&quot;">TikTok Users Worldwide<\/a><\/li><li><a href="\&quot;#tik-tok-users-by-region\&quot;">TikTok Users by Region<\/a><\/li><li><a href="\&quot;#how-many-americans-use-tik-tok\&quot;">How Many Americans Use TikTok?<\/a><\/li><li><a href="\&quot;#how-many-accounts-have-been-removed-from-tik-tok\&quot;">How Many Accounts Have Been Removed from TikTok?<\/a><\/li><\/ul><\/li><li><a href="\&quot;#tik-tok-user-demographics-2024\&quot;">TikTok User Demographics 2024<\/a><\/li><li><a href="\&quot;#tik-tok-app-downloads-worldwide\&quot;">TikTok App Downloads Worldwide<\/a><\/li><li><a href="\&quot;#tik-tok-usage-2024\&quot;">TikTok Usage 2024<\/a><ul><li><a href="\&quot;#average-time-spent-on-social-networks-and-on-tik-tok\&quot;">Average Time Spent on Social Networks and on TikTok<\/a><\/li><li><a href="\&quot;#who-is-the-most-followed-tik-tok-user-in-2024\&quot;">Who is the Most Followed TikTok User in 2024?<\/a><\/li><li><a href="\&quot;#number-of-videos-comments-posted-and-removed-on-tik-tok\&quot;">Number of Videos &amp; Comments Posted and Removed on TikTok<\/a><\/li><\/ul><\/li><li><a href="\&quot;#tik-tok-revenue-valuation-2024\&quot;">TikTok Revenue &amp; Valuation 2024<\/a><\/li><li><a href="\&quot;#whats-next-for-tik-tok\&quot;">What\u2019s Next for TikTok?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-many-people-use-tik-tok\">How Many People Use TikTok?<\/h2>\n\n\n\n<p>TikTok, the international counterpart of the Chinese app Douyin, debuted in 2017 and skyrocketed in popularity in 2020, gaining a staggering 1 billion users in just three years after its inception.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tik-tok-users-worldwide\">TikTok Users Worldwide<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/1.-Number-of-TikTok-users-worldwide-from-2018-to-2029-in-millions.png\" alt=\"\" class=\"wp-image-1729\" srcset=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/1.-Number-of-TikTok-users-worldwide-from-2018-to-2029-in-millions.png 1500w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/1.-Number-of-TikTok-users-worldwide-from-2018-to-2029-in-millions-300x200.png 300w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/1.-Number-of-TikTok-users-worldwide-from-2018-to-2029-in-millions-1024x683.png 1024w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/1.-Number-of-TikTok-users-worldwide-from-2018-to-2029-in-millions-768x512.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>In <strong>September 2021<\/strong>, TikTok announced that they hit the <strong>1 billion <\/strong>mark in terms of the <strong>number of people using the app every month. <\/strong>(<a href="\&quot;https:\/\/newsroom.tiktok.com\/en-us\/1-billion-people-on-tiktok\&quot;" rel=\"nofollow noopener\" target=\"_blank\">TikTok<\/a>)<\/li>\n\n\n\n<li>In 2023, TikTok had approximately <strong>1.92 billion users worldwide<\/strong>, up by <strong>36.2%<\/strong> compared to 2021.<\/li>\n\n\n\n<li>Out of this almost 2 billion users worldwide, it is estimated that TikTok had <strong>1.5 billion monthly active users in 2023<\/strong> and is expected to reach <strong>1.8 billion by end of this year<\/strong>. (Kepios, via <a href="\&quot;https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>In <strong>April 2024,<\/strong> TikTok ranked <strong>5th in the most-used social network worldwide<\/strong>, with <strong>1.58 billion <\/strong>active users. (Kepios, via <a href="\&quot;https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>As of <strong>May 2024<\/strong>, Tiktok has <strong>1.04 billion monthly active users worldwide<\/strong>. (<a href="\&quot;https:\/\/www.emarketer.com\/content\/data-drop-5-charts-on-tiktoks-growth-asia-pacific\&quot;" rel=\"nofollow noopener\" target=\"_blank\">eMarketer<\/a>)<\/li>\n\n\n\n<li>The <strong>number of users is expected to reach 2.05 billion<\/strong> at the end of the year. (<a href="\&quot;https:\/\/www.statista.com\/forecasts\/1142687\/tiktok-users-worldwide\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>TikTok is forecasted to reach approximately <strong>2.35 billion users in 2029. <\/strong>(<a href="\&quot;https:\/\/www.statista.com\/forecasts\/1142687\/tiktok-users-worldwide\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Social Network<\/th><th>Monthly Active Users Worldwide (in millions)<\/th><\/tr><\/thead><tbody><tr><td>Facebook<\/td><td>3,065<\/td><\/tr><tr><td>YouTube<\/td><td>2,504<\/td><\/tr><tr><td>Instagram<\/td><td>2,000<\/td><\/tr><tr><td>WhatsApp<\/td><td>2,000<\/td><\/tr><tr><td>TikTok<\/td><td>1,582<\/td><\/tr><tr><td>WeChat<\/td><td>1,343<\/td><\/tr><tr><td>Facebook Messenger<\/td><td>1,010<\/td><\/tr><tr><td>Telegram<\/td><td>900<\/td><\/tr><tr><td>Snapchat<\/td><td>800<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tik-tok-users-by-region\">TikTok Users by Region<\/h3>\n\n\n\n<ul>\n<li>TikTok is available in more than <strong>160 countries worldwide.<\/strong> (<a href="\&quot;https:\/\/wallaroomedia.com\/blog\/social-media\/tiktok-statistics\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Wallaroo Media<\/a>)<\/li>\n\n\n\n<li><strong>Asia-Pacific and Middle East and Africa <\/strong>together account for more than half (<strong>51.17%<\/strong>) of TikTok&#8217;s total monthly active users. (<a href="\&quot;https:\/\/www.emarketer.com\/content\/data-drop-5-charts-on-tiktoks-growth-asia-pacific\&quot;" rel=\"nofollow noopener\" target=\"_blank\">eMarketer<\/a>)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Region<\/th><th>TikTok Monthly Active Users<\/th><th>Share of Total Active Users<\/th><\/tr><\/thead><tbody><tr><td>Asia-Pacific<\/td><td><strong>296.8 million<\/strong><\/td><td><strong>28.62%<\/strong><\/td><\/tr><tr><td>Middle East and Africa<\/td><td><strong>233.9 million<\/strong><\/td><td><strong>22.55%<\/strong><\/td><\/tr><tr><td>Latin America<\/td><td><strong>189.7 million<\/strong><\/td><td><strong>18.29%<\/strong><\/td><\/tr><tr><td>North America<\/td><td><strong>122.4 million<\/strong><\/td><td><strong>11.8%<\/strong><\/td><\/tr><tr><td>Western Europe<\/td><td><strong>102.6 million<\/strong><\/td><td><strong>9.89%<\/strong><\/td><\/tr><tr><td>Central and Eastern Europe<\/td><td><strong>91.7 million<\/strong><\/td><td><strong>8.84%<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul>\n<li>As of <strong>April 2024<\/strong>, <strong>Indonesia had the most TikTok users with nearly 127.5 million,<\/strong> followed by the <strong>U.S. with about 121.5 million<\/strong>, and <strong>Brazil with almost 101.8 million.<\/strong> (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1299807\/number-of-monthly-unique-tiktok-users\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>Prior to its ban, <strong>TikTok had 190 million users in India<\/strong>, making it the app\u2019s second largest market behind China. (<a href="\&quot;https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Business of Apps<\/a>)<\/li>\n\n\n\n<li>The <strong>United Arab Emirates<\/strong> and <strong>Saudi Arabia<\/strong> led the world in TikTok penetration as of April 2024, with nearly <strong>140% of their adult populations using the platform<\/strong>. <strong>Malaysia followed closely<\/strong> with a <strong>115% penetration rate.<\/strong> The <strong>United States <\/strong>boasted a TikTok user base of around <strong>150 million, <\/strong>representing over <strong>45% <\/strong>of its online population. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1299829\/tiktok-penetration-worldwide-by-country\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/2.-Countries-with-the-largest-TikTok-audience-as-of-April-2024-in-millions.png\" alt=\"\" class=\"wp-image-1730\" srcset=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/2.-Countries-with-the-largest-TikTok-audience-as-of-April-2024-in-millions.png 1500w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/2.-Countries-with-the-largest-TikTok-audience-as-of-April-2024-in-millions-300x200.png 300w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/2.-Countries-with-the-largest-TikTok-audience-as-of-April-2024-in-millions-1024x683.png 1024w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/2.-Countries-with-the-largest-TikTok-audience-as-of-April-2024-in-millions-768x512.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"how-many-americans-use-tik-tok\"><strong>How Many Americans Use TikTok?<\/strong><\/h3>\n\n\n\n<ul>\n<li>TikTok CEO Shou Chew announced in <strong>January 2024 <\/strong>that the platform has <strong>170 million monthly active users in the US.<\/strong> (<a href="\&quot;https:\/\/newsroom.tiktok.com\/en-us\/opening-statement-senate-judiciary-committee-hearing\&quot;" rel=\"nofollow noopener\" target=\"_blank\">TikTok<\/a>)<\/li>\n\n\n\n<li>This marks an <strong>increase of 13.33% from the 150 million<\/strong> reported in February 2023. (<a href="\&quot;https:\/\/www.pewresearch.org\/internet\/fact-sheet\/social-media\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Pew Research Center<\/a>)<\/li>\n\n\n\n<li>A Pew Research Center study found that <strong>33% of US adults have used TikTok.<\/strong> (<a href="\&quot;https:\/\/www.pewresearch.org\/internet\/2024\/01\/31\/americans-social-media-use\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Pew Research Center<\/a>)<\/li>\n\n\n\n<li>A 2023 survey found that <strong>91% of US social media users were familiar with TikTok.<\/strong> This high brand awareness was measured using aided recognition, meaning participants were shown the TikTok logo and name. (<a href="\&quot;https:\/\/www.statista.com\/forecasts\/1305018\/tiktok-social-media-brand-profile-in-the-united-states\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li><strong>43%<\/strong> of U.S. social media <strong>users report liking TikTok.<\/strong> (<a href="\&quot;https:\/\/www.statista.com\/forecasts\/1305018\/tiktok-social-media-brand-profile-in-the-united-states\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>TikTok is used by <strong>42% of U.S. social media users.<\/strong> (<a href="\&quot;https:\/\/www.statista.com\/forecasts\/1305018\/tiktok-social-media-brand-profile-in-the-united-states\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>Roughly <strong>37%<\/strong> of U.S. social media users indicate <strong>they are likely to continue using TikTok.<\/strong> (<a href="\&quot;https:\/\/www.statista.com\/forecasts\/1305018\/tiktok-social-media-brand-profile-in-the-united-states\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/3.-TikTok-brand-awareness-usage-popularity-loyalty-and-buzz-among-social-media-users-in-the-United-States-in-2023.png\" alt=\"\" class=\"wp-image-1731\" srcset=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/3.-TikTok-brand-awareness-usage-popularity-loyalty-and-buzz-among-social-media-users-in-the-United-States-in-2023.png 1500w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/3.-TikTok-brand-awareness-usage-popularity-loyalty-and-buzz-among-social-media-users-in-the-United-States-in-2023-300x200.png 300w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/3.-TikTok-brand-awareness-usage-popularity-loyalty-and-buzz-among-social-media-users-in-the-United-States-in-2023-1024x683.png 1024w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/3.-TikTok-brand-awareness-usage-popularity-loyalty-and-buzz-among-social-media-users-in-the-United-States-in-2023-768x512.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"how-many-accounts-have-been-removed-from-tik-tok\"><strong>How Many Accounts Have Been Removed from TikTok?<\/strong><\/h3>\n\n\n\n<ul>\n<li>In <strong>Q1 of 2024,<\/strong> <strong>TikTok removed approximately 195 million accounts<\/strong> for violating community guidelines. This represents a decrease of approximately <strong>4.79% <\/strong>compared to Q4 2023, wherein <strong>204.82 million<\/strong> accounts were removed. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1308906\/tiktok-accounts-removed\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>In the same period, there were <strong>21.6 million accounts removed due to suspicion of being operated by users under 13.<\/strong> (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1308906\/tiktok-accounts-removed\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>During the same quarter, the platform also removed around <strong>171 million fake accounts. <\/strong>(<a href="\&quot;https:\/\/www.statista.com\/statistics\/1308906\/tiktok-accounts-removed\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/4.-Number-of-TikTok-accounts-removed-from-the-platform-from-1st-quarter-2023-to-1st-quarter-2024-by-reason.png\" alt=\"\" class=\"wp-image-1732\" srcset=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/4.-Number-of-TikTok-accounts-removed-from-the-platform-from-1st-quarter-2023-to-1st-quarter-2024-by-reason.png 1500w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/4.-Number-of-TikTok-accounts-removed-from-the-platform-from-1st-quarter-2023-to-1st-quarter-2024-by-reason-300x200.png 300w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/4.-Number-of-TikTok-accounts-removed-from-the-platform-from-1st-quarter-2023-to-1st-quarter-2024-by-reason-1024x683.png 1024w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/4.-Number-of-TikTok-accounts-removed-from-the-platform-from-1st-quarter-2023-to-1st-quarter-2024-by-reason-768x512.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"tik-tok-user-demographics-2024\">TikTok User Demographics 2024<\/h2>\n\n\n\n<p>While men slightly outnumbered women on TikTok by 8.6%, the platform has a relatively balanced gender distribution across age groups. While almost 40% of the users are coming from the younger generation, aged between 18 and 34 years old.<\/p>\n\n\n\n<ul>\n<li><strong>Women<\/strong> comprised <strong>45.7%<\/strong> of TikTok&#8217;s global user base in April 2024, with<strong> men<\/strong> making up the remaining <strong>54.3%.<\/strong> (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1299785\/distribution-tiktok-users-gender\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>In <strong>April 2024, 17.3% <\/strong>of TikTok&#8217;s global users were <strong>women aged 18-24<\/strong>, while <strong>18.9% were men<\/strong> in the same age group. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1299771\/tiktok-global-user-age-distribution\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>The platform also had a significant user base of <strong>14.6% women and 19.3% men aged 25-34. <\/strong>(<a href="\&quot;https:\/\/www.statista.com\/statistics\/1299771\/tiktok-global-user-age-distribution\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/5.-Distribution-of-TikTok-users-worldwide-as-of-April-2024-by-age-and-gender.png\" alt=\"\" class=\"wp-image-1733\" srcset=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/5.-Distribution-of-TikTok-users-worldwide-as-of-April-2024-by-age-and-gender.png 1500w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/5.-Distribution-of-TikTok-users-worldwide-as-of-April-2024-by-age-and-gender-300x200.png 300w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/5.-Distribution-of-TikTok-users-worldwide-as-of-April-2024-by-age-and-gender-1024x683.png 1024w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/5.-Distribution-of-TikTok-users-worldwide-as-of-April-2024-by-age-and-gender-768x512.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"tik-tok-app-downloads-worldwide\">TikTok App Downloads Worldwide<\/h2>\n\n\n\n<p>TikTok, the global sensation born from China&#8217;s Douyin, took the world by storm in 2020. Its short-video format captured the world&#8217;s attention, with downloads soaring 62.3% year-over-year to a peak of 313.5 million in Q1 2020.<\/p>\n\n\n\n<ul>\n<li>TikTok accumulated <strong>137 million combined downloads on iOS and Android<\/strong> during the first quarter of 2024. (Sensor Tower, via <a href="\&quot;https:\/\/backlinko.com\/tiktok-users\&quot;" rel=\"nofollow noopener\" target=\"_blank\">backlinko<\/a>)<\/li>\n\n\n\n<li>It has been <strong>the most downloaded app for the past three years,<\/strong> achieving its highest number of downloads since launch with <strong>313.53 million in Q1 2020<\/strong> alone. (Apptopia, via <a href="\&quot;https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Business of App<\/a> &amp; <a href="\&quot;https:\/\/www.statista.com\/statistics\/1377008\/tiktok-worldwide-downloads-quarterly\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>TikTok hit <strong>four billion downloads in 2023<\/strong>. (<a href="\&quot;http:\/\/Data.ai\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Data.ai<\/a>, via <a href="\&quot;https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Business of Apps<\/a>)<\/li>\n\n\n\n<li>The app garnered approximately <strong>232 million new users worldwide<\/strong> <strong>in the final quarter of 2023. <\/strong>(<a href="\&quot;https:\/\/www.statista.com\/statistics\/1377008\/tiktok-worldwide-downloads-quarterly\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>TikTok saw <strong>massive Android download growth in Q4 2023<\/strong>. <strong>Canada<\/strong> led the charge with a staggering <strong>156% increase<\/strong>, followed by the <strong>Dominican Republic at 89%<\/strong>. The <strong>United State<\/strong>s, a key market, also experienced robust growth at <strong>60%.<\/strong> (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1090636\/google-play-tiktok-downloads-growth-country\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>The app also saw a <strong>surge in iOS downloads across Asia in the final quarter of 2023.<\/strong> <strong>China<\/strong> led the pack with a nearly <strong>40% increase<\/strong>, followed by <strong>Japan at 33%<\/strong> and <strong>South Korea at 24%<\/strong>. The region as a whole drove TikTok&#8217;s iOS download growth during this period. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1090602\/tiktok-ios-downloads-growth-country\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/6.-Number-of-TikTok-downloads-from-1st-quarter-2018-to-4th-quarter-2023-in-millions.png\" alt=\"\" class=\"wp-image-1734\" srcset=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/6.-Number-of-TikTok-downloads-from-1st-quarter-2018-to-4th-quarter-2023-in-millions.png 1500w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/6.-Number-of-TikTok-downloads-from-1st-quarter-2018-to-4th-quarter-2023-in-millions-300x200.png 300w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/6.-Number-of-TikTok-downloads-from-1st-quarter-2018-to-4th-quarter-2023-in-millions-1024x683.png 1024w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/6.-Number-of-TikTok-downloads-from-1st-quarter-2018-to-4th-quarter-2023-in-millions-768x512.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"tik-tok-usage-2024\">TikTok Usage 2024<\/h2>\n\n\n\n<p>Social networks have become global platforms, connecting people across borders with multilingual services. In 2022, they reached a staggering 3.96 billion users, a number set to grow as mobile access expands worldwide. Currently, most of the top ranked social networks like TikTok have millions of people using the app daily.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"average-time-spent-on-social-networks-and-on-tik-tok\"><strong>Average Time Spent on Social Networks and on TikTok<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Global internet users spent an average of 143 minutes on social media daily in 2024<\/strong>, a slight decrease from previous year\u2019s <strong>151 minutes<\/strong>. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/433871\/daily-social-media-usage-worldwide\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>Out of 3.96 billion monthly active social media users worldwide, <strong>26.26% use TikTok at least once a month<\/strong>. (<a href="\&quot;https:\/\/www.emarketer.com\/content\/data-drop-5-charts-on-worldwide-social-network-users\&quot;" rel=\"nofollow noopener\" target=\"_blank\">eMarketer<\/a>)<\/li>\n\n\n\n<li>In <strong>2023<\/strong>, TikTok users worldwide <strong>spent an average of 34 hours using the app every month.<\/strong> (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1294986\/time-spent-tiktok-app-selected-countries\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>The top three countries with the <strong>highest number of hours spent on the app monthly in 2023<\/strong> are <strong>United Kingdom (49 hours and 29 minutes)<\/strong>, <strong>United States (45 hours and 37 minutes)<\/strong>, and <strong>Mexico (45 hours and one minute)<\/strong>. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1294986\/time-spent-tiktok-app-selected-countries\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>Currently, the average time spent on TikTok globally is <strong>95 minutes per day. <\/strong>(<a href="\&quot;https:\/\/www.ft.com\/content\/7db1c1b3-5a61-4dee-a922-ade8b9c77522\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Financial Times<\/a>)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Social Media<\/th><th>Average Time Spent per Day<\/th><\/tr><\/thead><tbody><tr><td>TikTok<\/td><td>95 minutes<\/td><\/tr><tr><td>Instagram<\/td><td>62 minutes<\/td><\/tr><tr><td>X (Twitter)<\/td><td>30 minutes<\/td><\/tr><tr><td>Snapchat<\/td><td>19 minutes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul>\n<li>In a 2023 Pew Research, <strong>33% of TikTok users said that they rely on the app for news.<\/strong> (<a href="\&quot;https:\/\/www.pewresearch.org\/journalism\/fact-sheet\/social-media-and-news-fact-sheet\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Pew Research<\/a>)<\/li>\n\n\n\n<li><strong>US-based users <\/strong>spend an average of <strong>53.8 minutes per day on TikTok<\/strong>, higher by <strong>4.1 minutes<\/strong> than YouTube, and <strong>19.7 minutes<\/strong> than X (Twitter). (<a href="\&quot;https:\/\/www.emarketer.com\/chart\/263759\/average-time-spent-per-day-by-us-adult-users-on-select-social-media-platforms-2023-minutes\&quot;" rel=\"nofollow noopener\" target=\"_blank\">eMarketer<\/a>)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Social Media<\/strong><\/td><td><strong>Average Time Spent per Day<\/strong><\/td><\/tr><tr><td>TikTok<\/td><td>53.8 minutes<\/td><\/tr><tr><td>YouTube<\/td><td>48.7 minutes<\/td><\/tr><tr><td>X (Twitter)<\/td><td>34.1 minutes<\/td><\/tr><tr><td>Instagram<\/td><td>33.1 minutes<\/td><\/tr><tr><td>Facebook<\/td><td>30.9 minutes<\/td><\/tr><tr><td>Snapchat<\/td><td>30,0 minutes<\/td><\/tr><tr><td>Reddit<\/td><td>24.1 minutes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"who-is-the-most-followed-tik-tok-user-in-2024\"><strong>Who is the Most Followed TikTok User in 2024?<\/strong><\/h3>\n\n\n\n<ul>\n<li>TikTok creator and comedian <strong>Khabane Lame is the most followed content creator<\/strong> on the platform. He has reached <strong>163 million subscribers<\/strong> as of end of July 2024. <strong>Charlie D&#8217;Amelio<\/strong> followed closely in <strong>second position with 155.5 million<\/strong> followers. Jimmy Donaldson &#8211; operating on YouTube as <strong>MrBeast, ranked third<\/strong>, with a total of <strong>103.4 million<\/strong> followers. (<a href="\&quot;https:\/\/socialblade.com\/tiktok\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Social Blade<\/a>)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/7.-Most-followed-creators-on-TikTok-worldwide-as-of-July-2024-in-millions.png\" alt=\"\" class=\"wp-image-1735\" srcset=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/7.-Most-followed-creators-on-TikTok-worldwide-as-of-July-2024-in-millions.png 1500w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/7.-Most-followed-creators-on-TikTok-worldwide-as-of-July-2024-in-millions-300x200.png 300w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/7.-Most-followed-creators-on-TikTok-worldwide-as-of-July-2024-in-millions-1024x683.png 1024w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/7.-Most-followed-creators-on-TikTok-worldwide-as-of-July-2024-in-millions-768x512.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"number-of-videos-comments-posted-and-removed-on-tik-tok\"><strong>Number of Videos &amp; Comments Posted and Removed on TikTok<\/strong><\/h3>\n\n\n\n<ul>\n<li>During its peak in <strong>2020<\/strong>, TikTok had almost <strong>9 billion of video uploads<\/strong> in the platform. This has significantly <strong>decreased to 8.6 billion in 2021<\/strong>. This decline is attributed to the platform&#8217;s increased enforcement of community guidelines. (<a href="\&quot;https:\/\/newsroom.tiktok.com\/en-us\/tiktoks-h-2-2020-transparency-report\&quot;" rel=\"nofollow noopener\" target=\"_blank\">TikTok<\/a>)<\/li>\n\n\n\n<li><strong>Personal TikTok accounts <\/strong>outperformed business accounts in terms of monthly video uploads between March and August 2023. With an average of nearly <strong>17 videos posted per month<\/strong>, personal accounts significantly surpassed the <strong>14-video average of business accounts.<\/strong> (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1372481\/tiktok-posting-videos-by-type-account\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>In the same period, <strong>videos exceeding 54 seconds averaged 38,000 views<\/strong>, while shorter formats yielded fewer impressions. The <strong>shortest videos<\/strong> (under 10 seconds)<strong> garnered approximately 19,000<\/strong> <strong>views<\/strong>, with <strong>mid-length videos <\/strong>(16-53 seconds) falling in between at <strong>around 30,000 views<\/strong>. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1372591\/tiktok-video-views-by-duration\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>TikTok video length analysis from March to August 2023 indicates that <strong>accounts with under 500 views produced shorter videos (34 seconds) <\/strong>compared to <strong>small accounts (38.3 seconds)<\/strong>, while <strong>larger accounts (over 25,001 views)<\/strong> leaned towards l<strong>onger content (50 seconds)<\/strong>. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1372569\/tiktok-video-duration-by-number-of-views\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>During the <strong>1st quarter 2024<\/strong>, approximately <strong>166.99 million TikTok videos were removed<\/strong> from the platform, a <strong>5% decrease<\/strong> from the preceding quarter. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1300031\/tiktok-videos-removed\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li><strong>TikTok&#8217;s automated systems removed 129.33 million videos in Q1 2024<\/strong>, a slight increase of nearly <strong>1% <\/strong>from the previous quarter. Automation accounted for <strong>72% of all video removals <\/strong>during this period. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1300020\/tiktok-videos-removed-by-automation\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>There were <strong>976,479,946 video comments removed in Q1 2024 <\/strong>for violating community guidelines, accounting for <strong>1.6% of all comments posted.<\/strong> (<a href="\&quot;https:\/\/www.tiktok.com\/transparency\/en-us\/community-guidelines-enforcement-2024-1\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">TikTok<\/a>)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tik-tok-revenue-valuation-2024\">TikTok Revenue &amp; Valuation 2024<\/h2>\n\n\n\n<p>TikTok&#8217;s revenue has skyrocketed from a modest $150 million in 2018 to a staggering $16.1 billion in 2023, with an average annual growth rate of 205.70%.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/8.-TikTok-annual-revenues-2017-to-2023.png\" alt=\"\" class=\"wp-image-1736\" srcset=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/8.-TikTok-annual-revenues-2017-to-2023.png 1500w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/8.-TikTok-annual-revenues-2017-to-2023-300x200.png 300w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/8.-TikTok-annual-revenues-2017-to-2023-1024x683.png 1024w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/08\/8.-TikTok-annual-revenues-2017-to-2023-768x512.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>TikTok&#8217;s brand <strong>value<\/strong> reached <strong>$84.2 billion in January 2024<\/strong>. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/264875\/brand-value-of-the-25-most-valuable-brands\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>In <strong>2023<\/strong>, TikTok generated <strong>$16.1 billion annual revenue.<\/strong> (<a href="\&quot;https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Business of Apps<\/a>)<\/li>\n\n\n\n<li>The platform has made <strong>$165 million in February 2024 <\/strong>alone. (<a href="\&quot;https:\/\/www.forbes.com\/sites\/johnkoetsier\/2024\/03\/30\/tiktok-is-the-highest-earning-app-in-the-world-again-beating-youtube-disney-tinder\/?sh=7f9c7f4b70b6\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Forbes<\/a>)<\/li>\n\n\n\n<li>TikTok&#8217;s<strong> in-app revenue<\/strong> surged from <strong>$286 million in Q3 2020<\/strong> to over <strong>$606 million in Q4 2021<\/strong>, culminating in approximately <strong>$707 million in Q4 2023<\/strong>. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1377090\/tiktok-worldwide-in-app-revenues-quarterly\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li><strong>China dominated TikTok&#8217;s iOS revenue<\/strong>, generating over <strong>$303 million in Q4 2023<\/strong>. The <strong>U.S. <\/strong>followed with <strong>$65 million<\/strong>, while <strong>Japan<\/strong> secured the third spot at nearly <strong>$29 million<\/strong>. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1090641\/tiktok-ios-revenue-in-leading-markets\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>The <strong>U.S. led TikTok&#8217;s Google Play revenue<\/strong>, earning over <strong>$50 million<\/strong>, accounting for <strong>26% of total Google Play income<\/strong>. <strong>Germany<\/strong> and <strong>Japan<\/strong> followed with approximately <strong>$20 million<\/strong> and <strong>$18.25 million<\/strong>, respectively. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1090652\/tiktok-google-play-revenue-in-leading-markets\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whats-next-for-tik-tok\">What\u2019s Next for TikTok?<\/h2>\n\n\n\n<p>While most major social media platforms emerged from the U.S., the rise of TikTok is a testament to the power of localised platforms.<\/p>\n\n\n\n<p>Their rise has been marked by both unprecedented growth and significant challenges. Despite facing bans in major markets like India and geopolitical tensions, the platform has demonstrated resilience, continuing to expand its user base and influence.<\/p>\n\n\n\n<p>With over a billion users and projected growth to more than two billion by end of 2024, TikTok remains a dominant force in the social media landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Launched in China in 2016 as Douyin, TikTok entered the international scene in September 2017. By 2020, it had reached over 850 million downloads, becoming the seventh-most downloaded app of the decade. Originally focused on short-form video sharing, particularly lip-syncing and dancing, TikTok has evolved into a diverse platform catering to a wide range of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"wt_featured":null,"wt_store_slugs":null,"_links":{"self":[{"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/posts\/1738"}],"collection":[{"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/comments?post=1738"}],"version-history":[{"count":19,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/posts\/1738\/revisions"}],"predecessor-version":[{"id":1757,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/posts\/1738\/revisions\/1757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/media\/1737"}],"wp:attachment":[{"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/media?parent=1738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/categories?post=1738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/tags?post=1738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}