{"id":1717,"date":"2024-08-06T09:49:06","date_gmt":"2024-08-06T09:49:06","guid":{"rendered":"https:\/\/pub.wethrift.com\/?p=1717"},"modified":"2024-08-06T09:49:07","modified_gmt":"2024-08-06T09:49:07","slug":"black-friday-cyber-monday-statistics","status":"publish","type":"post","link":"https:\/\/pub.wethrift.com\/black-friday-cyber-monday-statistics\/","title":{"rendered":"Black Friday &amp; Cyber Monday Statistics &amp; Trends 2024"},"content":{"rendered":"\n<p>The term \u201cBlack Friday\u201d was initially used to describe the 1869 stock market crash. However, in the 1950s, police in Philadelphia used it to refer to the massive influx of shoppers looking for post-Thanksgiving deals. Although attempts were made by retailers to rename the day <em>Big Friday<\/em>, Black Friday stuck and became the now globally recognized nickname for the Friday after Thanksgiving. In 2005, Black Friday\u2019s online counterpart, Cyber Monday, was born after <a href="\&quot;http:\/\/Shop.org\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Shop.org<\/a> noticed that online purchases spiked annually on the Monday after Thanksgiving.<\/p>\n\n\n\n<p>Today, it\u2019s not just the US that celebrates Black Friday and Cyber Monday. Countries around the globe, from Albania to Zambia, also partake in this retail phenomenon. We\u2019ve rounded up the latest Black Friday and Cyber Monday statistics to highlight how big these sales days are, who is spending money, from where, and what trends drive buyer behavior.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top-black-friday-and-cyber-monday-statistics\">Top Black Friday and Cyber Monday Statistics<\/h2>\n\n\n\n<ul>\n<li><strong>In 2023<\/strong>, <strong>Black Friday<\/strong> racked up record-breaking sales, with <strong>total revenue exceeding $9 billion<\/strong>, a <strong>7% increase from 2022<\/strong>&#8216;s previous record. (<a href="\&quot;https:\/\/business.adobe.com\/resources\/holiday-shopping-report.html\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Adobe<\/a>)<\/li>\n\n\n\n<li><strong>Cyber Monday<\/strong> also racked up record spending, <strong>growing 9.6% year-over-year to $12.4 billion.<\/strong>(<a href="\&quot;https:\/\/news.adobe.com\/news\/news-details\/2023\/Media-Alert-Adobe-Cyber-Monday-Surges-to-12.4-Billion-in-Online-Spending-Breaking-E-Commerce-Record\/default.aspx\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Adobe<\/a>)<\/li>\n\n\n\n<li><strong>Shopify merchants<\/strong> set a Black Friday record in 2023 with a <strong>combined $4.1 billion in sales.<\/strong> (<a href="\&quot;https:\/\/www.shopify.com\/news\/they-did-it-again-shopify-merchants-break-black-friday-record-with-4-1-billion-in-sales\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Shopify<\/a>)<\/li>\n\n\n\n<li><strong>Over 80% of US retailers<\/strong> say that sales events such as <strong>Black Friday and Cyber Monday only benefit mega-retailers.<\/strong> (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1424496\/importance-of-black-friday-cyber-monday-for-retailers\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li><strong>68% of Generation Z<\/strong> planned to shop <strong>Black Friday sales in 2023. <\/strong>However, they also planned on spending just <strong>$357<\/strong>, which is <strong>lower than all other generations.<\/strong> (<a href="\&quot;https:\/\/www.finder.com\/credit-cards\/black-friday-statistics\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Finder<\/a>)<\/li>\n\n\n\n<li>In 2023, <strong>$5.3 billion Black Friday sales<\/strong> were made using a <strong>smartphone.<\/strong> (<a href="\&quot;https:\/\/business.adobe.com\/resources\/holiday-shopping-report.html\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Adobe<\/a>)<\/li>\n\n\n\n<li><strong>82%<\/strong> of people planned to <strong>shop in-person and online during Cyber Week<\/strong> in 2023. (<a href="\&quot;https:\/\/www.driveresearch.com\/market-research-company-blog\/black-friday-holiday-shopping-statistics\/#BF2\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Drive Research<\/a>)<\/li>\n\n\n\n<li><strong>In the US, 1 in 3 people<\/strong> in 2023 said that <strong>Black Friday sales were good value<\/strong>, while <strong>24%<\/strong> <strong>believe that retailers inflated prices<\/strong> in the run-up to the sales day. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1346422\/consumes-who-think-black-friday-is-good-value-us\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li><strong>Black Friday mentions on social media increased by 46%<\/strong> from 2022 to 2023, with <strong>2.49 million <\/strong>social media mentions recorded between November 23-27, 2023. (<a href="\&quot;https:\/\/www.brandwatch.com\/blog\/black-friday-cyber-monday-social-media-analysis\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Brandwatch<\/a>)<\/li>\n\n\n\n<li><strong>Buy Now Pay Later<\/strong> use hit an all-time high on Cyber Monday in 2023.<strong> It increased 42.5%<\/strong> from 2022 to <strong>$940 million. <\/strong>(<a href="\&quot;https:\/\/news.adobe.com\/news\/news-details\/2023\/Media-Alert-Adobe-Cyber-Monday-Surges-to-12.4-Billion-in-Online-Spending-Breaking-E-Commerce-Record\/default.aspx\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Adobe<\/a>)<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href="\&quot;#top-black-friday-and-cyber-monday-statistics\&quot;">Top Black Friday and Cyber Monday Statistics<\/a><\/li><li><a href="\&quot;#yearly-black-friday-cyber-monday-spend-revenue-history\&quot;">Yearly Black Friday &amp; Cyber Monday Spend &amp; Revenue History<\/a><\/li><li><a href="\&quot;#how-much-does-the-average-american-spend-on-black-friday-cyber-monday\&quot;">How Much Does The Average American Spend On Black Friday &amp; Cyber Monday?<\/a><\/li><li><a href="\&quot;#2024-black-friday-cyber-monday-in-store-vs-online-spending-trends\&quot;">2024 Black Friday &amp; Cyber Monday In-Store vs Online Spending Trends<\/a><\/li><li><a href="\&quot;#2024-black-friday-cyber-monday-demographic-and-geographic-differences\&quot;">2024 Black Friday &amp; Cyber Monday Demographic and Geographic Differences<\/a><\/li><li><a href="\&quot;#whats-next-for-black-friday-cyber-monday\&quot;">What\u2019s next for Black Friday &amp; Cyber Monday?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"yearly-black-friday-cyber-monday-spend-revenue-history\">Yearly Black Friday &amp; Cyber Monday Spend &amp; Revenue History<\/h2>\n\n\n\n<p>As these sales holidays have grown in popularity, consumer spending has skyrocketed. However, this doesn\u2019t mean there aren\u2019t fluctuations in revenue and spending, especially in light of the pandemic and subsequent recessions. Here\u2019s how Black Friday and Cyber Monday yearly spending and revenue history stacks up:<\/p>\n\n\n\n<ul>\n<li>The <strong>average spend across the full Holiday Season in 2023<\/strong> increased to <strong>$1652<\/strong>, up from pre-pandemic figures of <strong>$1496 in 2019<\/strong>. (<a href="\&quot;https:\/\/www2.deloitte.com\/content\/dam\/insights\/articles\/us176694_cic_holiday-retail-survey\/DI_2023-Deloitte-holiday-retail-survey.pdf\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Deloitte<\/a>)<\/li>\n\n\n\n<li>In <strong>2022, Black Friday and Cyber Monday<\/strong> broke spending records when <strong>shoppers spent $9.12 billion<\/strong> and <strong>$11.3 billion<\/strong>, respectively. (<a href="\&quot;https:\/\/news.adobe.com\/news\/news-details\/2022\/Adobe-Cyber-Monday-Drove-11.3-Billion-in-Online-Spending-Breaking-E-Commerce-Record--\/default.aspx\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Adobe<\/a> &amp; <a href="\&quot;https:\/\/business.adobe.com\/resources\/holiday-shopping-report.html\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Adobe<\/a>)<\/li>\n\n\n\n<li>At the height of the <strong>pandemic in 2020<\/strong>, <strong>100 million consumers shopped online<\/strong> during Black Friday and Cyber Monday. (<a href="\&quot;https:\/\/nrf.com\/media-center\/press-releases\/thanksgiving-draws-nearly-190-million-shoppers\&quot;" rel=\"nofollow noopener\" target=\"_blank\">National Retail Federation<\/a>)<\/li>\n\n\n\n<li><strong>In 2023, shoppers planned to<\/strong> <strong>allocate $300 to gift cards<\/strong> versus <strong>$217 in 2022<\/strong> and reduce their spending on food and beverage gifts. (<a href="\&quot;https:\/\/www2.deloitte.com\/content\/dam\/insights\/articles\/us176694_cic_holiday-retail-survey\/DI_2023-Deloitte-holiday-retail-survey.pdf\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Deloitte<\/a>)<\/li>\n\n\n\n<li>Approximately <strong>70% of Cyber Week spending ($226.55) <\/strong>was on <strong>gifts<\/strong> in 2023. (<a href="\&quot;https:\/\/nrf.com\/media-center\/press-releases\/thanksgiving-holiday-weekend-sees-record-number-shoppers\&quot;" rel=\"nofollow noopener\" target=\"_blank\">National Retail Federation<\/a>)<\/li>\n\n\n\n<li><strong>In<\/strong> <strong>2021<\/strong>, <strong>Cyber Monday\u2019s online revenue was 19.4% higher<\/strong> than Black Friday\u2019s. (<a href="\&quot;https:\/\/capitaloneshopping.com\/research\/cyber-monday-statistics\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Capital One Shopping<\/a> &amp; <a href="\&quot;https:\/\/www.census.gov\/retail\/index.html\&quot;" rel=\"nofollow noopener\" target=\"_blank\">US Census Reports<\/a>)<\/li>\n\n\n\n<li>In 2022, <strong>consumers in the United States spent<\/strong>, on average, <strong>$390.19 on Black Friday<\/strong> weekend. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1421633\/average-amount-shoppers-spend-on-black-friday-united-states\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li><strong>19% of annual retail sales<\/strong> occur between Black Friday and Christmas. (<a href="\&quot;https:\/\/nrf.com\/insights\/holiday-and-seasonal-trends\/winter-holidays\/winter-holiday-faqs\&quot;" rel=\"nofollow noopener\" target=\"_blank\">National Retail Federation<\/a>)<\/li>\n\n\n\n<li><strong>Inflation played a major role in increased prices in 2022<\/strong>, and even reduced prices were higher than usual. (<a href="\&quot;https:\/\/news.adobe.com\/news\/news-details\/2022\/Adobe-Cyber-Monday-Drove-11.3-Billion-in-Online-Spending-Breaking-E-Commerce-Record--\/default.aspx\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Adobe<\/a>)<\/li>\n\n\n\n<li><strong>In 2020, in-person shopping<\/strong> on Black Friday <strong>dropped by a whopping 37% from 2019.<\/strong> (<a href="\&quot;https:\/\/nrf.com\/media-center\/press-releases\/thanksgiving-draws-nearly-190-million-shoppers\&quot;" rel=\"nofollow noopener\" target=\"_blank\">National Retail Federation<\/a>)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/07\/Updated-Total-Cyber-Monday-Spending-2015-2022.png\" alt=\"\" class=\"wp-image-1726\" srcset=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/07\/Updated-Total-Cyber-Monday-Spending-2015-2022.png 1500w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/07\/Updated-Total-Cyber-Monday-Spending-2015-2022-300x200.png 300w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/07\/Updated-Total-Cyber-Monday-Spending-2015-2022-1024x683.png 1024w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/07\/Updated-Total-Cyber-Monday-Spending-2015-2022-768x512.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-much-does-the-average-american-spend-on-black-friday-cyber-monday\">How Much Does The Average American Spend On Black Friday &amp; Cyber Monday?<\/h2>\n\n\n\n<p>With Black Friday and Cyber Monday having US roots, it&#8217;s interesting to see what people in the US spend on these holidays. This is how consumers&#8217; spending habits have shaped up:<\/p>\n\n\n\n<ul>\n<li><strong>In 2022, US shoppers spent $390.19 <\/strong>on Black Friday. In <strong>2023<\/strong>, this increased by <strong>$7.45 to $397.64<\/strong>. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1421633\/average-amount-shoppers-spend-on-black-friday-united-states\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>In 2023, <strong>consumers planned to<\/strong> <strong>spend an average of $567 <\/strong>between Black Friday and Cyber Monday. (<a href="\&quot;https:\/\/www2.deloitte.com\/us\/en\/pages\/about-deloitte\/articles\/press-releases\/black-friday-cyber-monday-embraced-as-consumers-seek-deals-to-stretch-their-budgets.html\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Deloitte<\/a>)<\/li>\n\n\n\n<li>The <strong>average order value<\/strong> on popular US e-commerce platforms on Cyber Monday in 2023 was <strong>$49 on both Walmart and Shein<\/strong>,<strong> $44 on Target, $36 on Amazon, and $30 on Temu<\/strong>. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1465845\/average-order-value-ecom-platforms-united-states\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>In 2023, <strong>Black Friday <\/strong>was the most popular day to shop in the US, with <strong>72% of consumers hitting the stores<\/strong>, up from <strong>69% in 2022<\/strong>. (<a href="\&quot;https:\/\/nrf.com\/media-center\/press-releases\/more-people-ever-expected-shop-during-thanksgiving-holiday-weekend\&quot;" rel=\"nofollow noopener\" target=\"_blank\">National Retail Federation<\/a>)<\/li>\n\n\n\n<li><strong>After these big sales weekends,<\/strong> <strong>buyers&#8217; remorse hit <\/strong>Americans in the <strong>Midwest the hardest<\/strong>, with <strong>56% <\/strong>saying they regretted purchases they <strong>spent an average of $245<\/strong>. (<a href="\&quot;https:\/\/www.finder.com\/credit-cards\/black-friday-statistics\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Finder<\/a>)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/07\/2.-2023-Cyber-Monday-Average-Order-Value-In-US-per-App.png\" alt=\"\" class=\"wp-image-1720\" srcset=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/07\/2.-2023-Cyber-Monday-Average-Order-Value-In-US-per-App.png 1500w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/07\/2.-2023-Cyber-Monday-Average-Order-Value-In-US-per-App-300x200.png 300w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/07\/2.-2023-Cyber-Monday-Average-Order-Value-In-US-per-App-1024x683.png 1024w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/07\/2.-2023-Cyber-Monday-Average-Order-Value-In-US-per-App-768x512.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"2024-black-friday-cyber-monday-in-store-vs-online-spending-trends\">2024 Black Friday &amp; Cyber Monday In-Store vs Online Spending Trends<\/h2>\n\n\n\n<p>While originally a way for land-based retailers to attract big crowds after Thanksgiving, e-commerce has captured a huge amount of market share for Black Friday and Cyber Monday. These stats reflect where consumers are shopping on these sales holidays.<\/p>\n\n\n\n<ul>\n<li><strong>4 out of 10 US consumers<\/strong> stated they would <strong>shop in-store on Black Friday in 2023.<\/strong> (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1270656\/us-in-store-black-friday-shopping-plans\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>In 2022, <strong>87.2 million consumers shopped online<\/strong> on Black Friday. (<a href="\&quot;https:\/\/nrf.com\/media-center\/press-releases\/record-1967-million-consumers-shop-over-thanksgiving-holiday-weekend\&quot;" rel=\"nofollow noopener\" target=\"_blank\">National Retail Federation<\/a>)<\/li>\n\n\n\n<li>In 2023, <strong>Buy Online and Pick Up In-Store (BOPIS)<\/strong> <strong>grew by 9%<\/strong> globally during the holiday period. (<a href="\&quot;https:\/\/business.adobe.com\/resources\/holiday-shopping-report.html\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Adobe<\/a>)<\/li>\n\n\n\n<li><strong>Preference for shopping in-store returned to pre-pandemic levels in 2023,<\/strong> with <strong>37% <\/strong>of shoppers budgeting for in-store purchases. (<a href="\&quot;https:\/\/www2.deloitte.com\/content\/dam\/insights\/articles\/us176694_cic_holiday-retail-survey\/DI_2023-Deloitte-holiday-retail-survey.pdf\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Deloitte<\/a>)<\/li>\n\n\n\n<li>In 2023, around <strong>3 in 5 Cyber Monday sales <\/strong>were made on <strong>mobile phones. <\/strong>(<a href="\&quot;https:\/\/news.adobe.com\/news\/news-details\/2023\/Media-Alert-Adobe-Cyber-Monday-Surges-to-12.4-Billion-in-Online-Spending-Breaking-E-Commerce-Record\/default.aspx#:~:text=Get%20started-,Media%20Alert%3A%20Adobe%3A%20Cyber%20Monday%20Surges%20to%20%2412.4%20Billion%20in,Spending%2C%20Breaking%20E%2DCommerce%20Record&amp;text=San%20Jose%2C%20Calif.,Black%20Friday%20and%20Cyber%20Monday.%20\/\/%20https:\/\/investors.shopify.com\/news-and-events\/press-releases\/news-details\/2023\/Shopify-Merchants-Drive-Record-High-9.3-Billion-in-Black-Friday-Cyber-Monday-Sales\/default.aspx#:~:text=%2D%20November%2028%2C%202023\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Adobe<\/a>)<\/li>\n\n\n\n<li><strong>Many consumers began shopping online<\/strong> before Black Friday in 2023 to find early deals. (<a href="\&quot;https:\/\/www.experian.com\/marketing\/resources\/2023-holiday-shopping?utm_source=blog&amp;sf_campaign_id=_7016S000002W62RQAS?utm_source=blog&amp;utm_term=black_friday_trends&amp;sf_campaign_id=_7016S000002W62RQAS\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Experian<\/a>)<\/li>\n\n\n\n<li>In <strong>2022<\/strong>, e-commerce platforms <strong>Shopify, Adobe, and Salesforce sales figures were 10-17% higher <\/strong>than in previous years. (<a href="\&quot;https:\/\/influencermarketinghub.com\/black-friday-consumer-behavior\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Influencer Marketing Hub<\/a>)<\/li>\n\n\n\n<li><strong>Revenue from social media sales<\/strong> amounted to <strong>less than 5%<\/strong> over Black Friday and Cyber Monday in 2023 but experienced a <strong>5% year-on-year increase.<\/strong> (<a href="\&quot;https:\/\/news.adobe.com\/news\/news-details\/2024\/Media-Alert-Adobe-Holiday-Shopping-Season-Drove-a-Record-222.1-Billion-Online\/default.aspx\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Adobe<\/a>)<\/li>\n\n\n\n<li><strong>Traffic from social media grew by 7%<\/strong> year-on-year during the sales season, making up <strong>10%<\/strong> <strong>of all mobile traffic<\/strong> referrals globally. (<a href="\&quot;https:\/\/www.salesforce.com\/blog\/holiday-shopping-season-results\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Salesforce<\/a>)<\/li>\n\n\n\n<li><strong>Amazon highlighted a number of e-commerce-specific trends<\/strong>, with sales of <strong>beauty products<\/strong> like COSRX Snail Mucin 96% Power Repairing Essence, and <strong>tech <\/strong>like the Amazon Fire TV Stick and Ring Video Doorbell ranking as some of their <strong>best sellers<\/strong> during Black Friday and Cyber Week in 2023. (<a href="\&quot;https:\/\/www.aboutamazon.com\/news\/retail\/amazon-best-sellers-black-friday-cyber-monday-2023\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Amazon<\/a>)<\/li>\n\n\n\n<li>In 2023, <strong>discounts <\/strong>in certain categories online hit record highs, with <strong>electronics peaking at 31% off <\/strong>the listed price, <strong>toys at 28%<\/strong>, and <strong>apparel at 24%<\/strong>. (<a href="\&quot;https:\/\/news.adobe.com\/news\/news-details\/2024\/Media-Alert-Adobe-Holiday-Shopping-Season-Drove-a-Record-222.1-Billion-Online\/default.aspx\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Adobe<\/a>)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/07\/3.-Online-Discounts-2022-2023-in-.png\" alt=\"\" class=\"wp-image-1721\" srcset=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/07\/3.-Online-Discounts-2022-2023-in-.png 1500w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/07\/3.-Online-Discounts-2022-2023-in--300x200.png 300w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/07\/3.-Online-Discounts-2022-2023-in--1024x683.png 1024w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/07\/3.-Online-Discounts-2022-2023-in--768x512.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"2024-black-friday-cyber-monday-demographic-and-geographic-differences\">2024 Black Friday &amp; Cyber Monday Demographic and Geographic Differences<\/h2>\n\n\n\n<p>It may have its roots in the US, but the Black Friday and Cyber Monday phenomenon has spread to countries from Africa to Asia. This sales holiday now has a major impact on consumers and retailers all over the globe.<\/p>\n\n\n\n<ul>\n<li>Based on Amazon\u2019s dedicated marketplaces, an estimated <strong>50-60% of the world\u2019s 195 countries \u201ccelebrate\u201d Black Friday.<\/strong> (<a href="\&quot;https:\/\/www.junglescout.com\/blog\/black-friday-around-the-world\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">JungleScout<\/a>)<\/li>\n\n\n\n<li><strong>In Europe in 2023<\/strong>, <strong>Amazon sales<\/strong> on Black Friday increased by <strong>203% in Germany,<\/strong> while <strong>Italy <\/strong>only experienced an increase of <strong>77%<\/strong>. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1368060\/amazon-black-friday-sales-increase-europe\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>In the <strong>UK in 2023<\/strong>, <strong>all consumers<\/strong> <strong>said they knew what Black Friday was<\/strong>, and over <strong>a third \u201cknew it well.\u201d<\/strong> (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1422724\/uk-black-friday-awareness\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li><strong>Canadian Black Friday and Cyber Monday<\/strong> shoppers have seen a <strong>decrease<\/strong> in numbers <strong>between 2020 and 2023<\/strong>, with <strong>2021 <\/strong>racking up the <strong>highest numbers overall<\/strong> (Black Friday: <strong>43%<\/strong>, Cyber Monday: <strong>34%<\/strong>)  and <strong>2022 the lowest.<\/strong> (<a href="\&quot;https:\/\/www.statista.com\/statistics\/472575\/share-of-consumers-planning-to-shop-on-black-friday-and-cyber-monday-canada\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>In 2023, <strong>57% of women<\/strong> said they would shop on Black Friday versus <strong>44% of men. <\/strong>(<a href="\&quot;https:\/\/www.finder.com\/credit-cards\/black-friday-statistics\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Finder<\/a>)<\/li>\n\n\n\n<li><strong>Gen Z has the worst buyer&#8217;s remorse,<\/strong> with <strong>60% <\/strong>regretting their purchases. In contrast, Baby Boomers have no regrets. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1346430\/consumes-who-regret-past-black-friday-purchases\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li><strong>Gen Z shoppers&#8217; Black Friday engagement<\/strong> <strong>has<\/strong> <strong>declined<\/strong> due to the diminishing value of sales goods. (<a href="\&quot;https:\/\/www.pymnts.com\/study_posts\/gen-z-sours-on-black-friday-while-buy-now-pay-later-sales-surge\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Pymnts<\/a>)<\/li>\n\n\n\n<li><strong>44% of high income earners prefer to shop in-store<\/strong> versus <strong>18%<\/strong> lower income earners. (<a href="\&quot;https:\/\/www2.deloitte.com\/content\/dam\/insights\/articles\/us176694_cic_holiday-retail-survey\/DI_2023-Deloitte-holiday-retail-survey.pdf\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Deloitte<\/a>)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/07\/4.-Canadian-Consumer-Trends_-2020-to-2023.png\" alt=\"\" class=\"wp-image-1722\" srcset=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/07\/4.-Canadian-Consumer-Trends_-2020-to-2023.png 1500w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/07\/4.-Canadian-Consumer-Trends_-2020-to-2023-300x200.png 300w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/07\/4.-Canadian-Consumer-Trends_-2020-to-2023-1024x683.png 1024w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/07\/4.-Canadian-Consumer-Trends_-2020-to-2023-768x512.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"whats-next-for-black-friday-cyber-monday\">What\u2019s next for Black Friday &amp; Cyber Monday?<\/h2>\n\n\n\n<p>Overall, these insights illustrate the evolving trends and behaviors in consumer spending during Black Friday and Cyber Monday. It\u2019s clear that these shopping holidays are experiencing shifts, not just in revenue but in buyer behavior, too. However, based on the record sales of the last few years, these holidays certainly remain pivotal dates on the retail and e-commerce calendar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The term \u201cBlack Friday\u201d was initially used to describe the 1869 stock market crash. However, in the 1950s, police in Philadelphia used it to refer to the massive influx of shoppers looking for post-Thanksgiving deals. Although attempts were made by retailers to rename the day Big Friday, Black Friday stuck and became the now globally [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"wt_featured":null,"wt_store_slugs":null,"_links":{"self":[{"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/posts\/1717"}],"collection":[{"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/comments?post=1717"}],"version-history":[{"count":6,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/posts\/1717\/revisions"}],"predecessor-version":[{"id":1758,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/posts\/1717\/revisions\/1758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/media\/1723"}],"wp:attachment":[{"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/media?parent=1717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/categories?post=1717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/tags?post=1717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}