{"id":1652,"date":"2024-06-28T01:19:56","date_gmt":"2024-06-28T01:19:56","guid":{"rendered":"https:\/\/pub.wethrift.com\/?p=1652"},"modified":"2024-06-28T01:19:57","modified_gmt":"2024-06-28T01:19:57","slug":"email-marketing-statistics","status":"publish","type":"post","link":"https:\/\/pub.wethrift.com\/email-marketing-statistics\/","title":{"rendered":"Email Marketing Statistics 2024: Industry Benchmarks, Users, Revenue, Growth &amp; ROI"},"content":{"rendered":"\n<p>Email remains a powerful marketing tool, boasting impressive open rates and a strong return on investment (averaging 37:1 across industries). This trend is expected to continue, with email marketing revenue projected to reach a staggering $37.5 billion by 2032.<\/p>\n\n\n\n<p>Marketers are continuously studying the key industry benchmarks, exploring strategies like personalisation and automation, and gathering insights on the best times to send emails to capture audience attention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top-email-marketing-statistics\">Top Email Marketing Statistics<\/h2>\n\n\n\n<ul>\n<li>Email marketing <strong>industry averages<\/strong> show <strong>35.63%<\/strong> open rate,<strong> 2.62%<\/strong> click-through rate, <strong>0.22%<\/strong> unsubscribe rate, and <strong>0.91%<\/strong> combined bounce rate. (<a href="\&quot;https:\/\/downloads.ctfassets.net\/yzco4xsimv0y\/3DwuxccS3ccJ04jX3R7b7d\/0fe3b7e3252cddd5364cbbcdedc01879\/Email-Marketing-Benchmark-Metrics-v3__2_.pdf\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Mailchimp<\/a>)<\/li>\n\n\n\n<li><strong>Government emails<\/strong> have the <strong>highest<\/strong> average <strong>open rates (40.56%)<\/strong> and <strong>click-through rates (4.58%). <\/strong>(<a href="\&quot;https:\/\/downloads.ctfassets.net\/yzco4xsimv0y\/3DwuxccS3ccJ04jX3R7b7d\/0fe3b7e3252cddd5364cbbcdedc01879\/Email-Marketing-Benchmark-Metrics-v3__2_.pdf\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Mailchimp<\/a>)<\/li>\n\n\n\n<li><strong>Daily Deals\/E-Coupons<\/strong> and <strong>Media &amp; Publishing<\/strong> Industries have the highest customer retention with only <strong>0.09% average unsubscribe rate.<\/strong> (<a href="\&quot;https:\/\/downloads.ctfassets.net\/yzco4xsimv0y\/3DwuxccS3ccJ04jX3R7b7d\/0fe3b7e3252cddd5364cbbcdedc01879\/Email-Marketing-Benchmark-Metrics-v3__2_.pdf\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Mailchimp<\/a>)<\/li>\n\n\n\n<li><strong>94%<\/strong> of survey respondents said that they <strong>use email daily<\/strong>, with some indicating they might skip it on vacation. (<a href="\&quot;https:\/\/www.zerobounce.net\/email-statistics-report\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">zerobounce<\/a>)<\/li>\n\n\n\n<li><strong>39%<\/strong> check their email <strong>3-5 times a day<\/strong>, while <strong>almost half<\/strong> of the respondents said that they check it <strong>more than 10 times a day.<\/strong> (<a href="\&quot;https:\/\/www.zerobounce.net\/email-statistics-report\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">zerobounce<\/a>)<\/li>\n\n\n\n<li>Email marketing <strong>revenue<\/strong> is expected to jump by <strong>286.60<\/strong>% from $9.7 billion in 2024 to $37.5 billion in 2032. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1461804\/email-marketing-revenue-worldwide\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>The <strong>Retail<\/strong>, <strong>E-commerce<\/strong>, and <strong>Consumer Goods<\/strong> sector has the <strong>highest ROI <\/strong>among the listed industries with an average return of <strong>$45 for every $1 spent.<\/strong> (<a href="\&quot;https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Litmus<\/a>)<\/li>\n\n\n\n<li><strong>Personalising<\/strong> your email <strong>subject line<\/strong> can lead to a <strong>26<\/strong>%<strong> increase in open rates<\/strong>. (<a href="\&quot;https:\/\/optinmonster.com\/email-marketing-statistics\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">OptinMonster<\/a>)<\/li>\n\n\n\n<li>Mid-week, specifically <strong>Tuesdays<\/strong> and <strong>Wednesdays<\/strong>, are the <strong>most suitable days<\/strong> in sending out <strong>marketing emails <\/strong>with<strong> 35.3%<\/strong> and <strong>19.6% <\/strong>respondents\u2019 votes respectively. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1376962\/email-marketing-campaigns-week-day\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href="\&quot;#top-email-marketing-statistics\&quot;">Top Email Marketing Statistics<\/a><\/li><li><a href="\&quot;#email-benchmarks-and-metrics-by-industry\&quot;">Email Benchmarks and Metrics by Industry<\/a><ul><li><a href="\&quot;#email-marketing-benchmarks-top-industries\&quot;">Email Marketing Benchmarks, Top Industries<\/a><\/li><\/ul><\/li><li><a href="\&quot;#mobile-email-marketing\&quot;">Mobile Email Marketing<\/a><\/li><li><a href="\&quot;#general-email-marketing-statistics-best-practices\&quot;">General Email Marketing Statistics &amp; Best Practices<\/a><ul><li><a href="\&quot;#email-automation\&quot;">Email Automation<\/a><\/li><li><a href="\&quot;#email-personalisation\&quot;">Email Personalisation<\/a><\/li><li><a href="\&quot;#email-timing\&quot;">Email Timing<\/a><\/li><\/ul><\/li><li><a href="\&quot;#whats-next-for-email-marketing\&quot;">What\u2019s Next for Email Marketing?<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"email-usage-statistics\">Email Usage Statistics<\/h2>\n\n\n\n<p>Despite the rise of mobile messaging apps, email remains a useful tool in our online world. With over 4.3 billion global users in 2023 and a projected increase to 4.73 billion by 2026, email use shows continuous growth.<\/p>\n\n\n\n<p>Daily email activity is still increasing, with a significant volume of emails being sent and received worldwide.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/1.-Number-of-e-mail-users-worldwide-from-2017-to-2026-in-billions.png\" alt=\"\" class=\"wp-image-1642\" srcset=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/1.-Number-of-e-mail-users-worldwide-from-2017-to-2026-in-billions.png 1500w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/1.-Number-of-e-mail-users-worldwide-from-2017-to-2026-in-billions-300x200.png 300w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/1.-Number-of-e-mail-users-worldwide-from-2017-to-2026-in-billions-1024x683.png 1024w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/1.-Number-of-e-mail-users-worldwide-from-2017-to-2026-in-billions-768x512.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>The number of <strong>email users<\/strong> worldwide has grown from <strong>3.718 billion in 2017<\/strong> to <strong>4.258 billion in 2022<\/strong>, a <strong>14.5%<\/strong> increase. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>Based on a survey conducted in 2022, the number of <strong>active email users <\/strong>worldwide is forecast to be <strong>4.48 billion in 2024<\/strong> and is set to grow over <strong>4.73 billion in 2026<\/strong>. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>The number of <strong>emails sent and received daily<\/strong> worldwide is expected to hit <strong>361.6 billion<\/strong> by the end of this year, <strong>a jump of 35% since 2017<\/strong>. By <strong>2026<\/strong>, that number is expected to climb to <strong>392.5 billion<\/strong>, growing another <strong>9%<\/strong>. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/456500\/daily-number-of-e-mails-worldwide\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/2.-Daily-number-of-emails-sent-worldwide-as-of-April-2024-by-country-in-billions.png\" alt=\"\" class=\"wp-image-1643\" srcset=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/2.-Daily-number-of-emails-sent-worldwide-as-of-April-2024-by-country-in-billions.png 1500w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/2.-Daily-number-of-emails-sent-worldwide-as-of-April-2024-by-country-in-billions-300x200.png 300w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/2.-Daily-number-of-emails-sent-worldwide-as-of-April-2024-by-country-in-billions-1024x683.png 1024w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/2.-Daily-number-of-emails-sent-worldwide-as-of-April-2024-by-country-in-billions-768x512.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>The <strong>United States<\/strong> sends the most emails daily as of <strong>April 2024<\/strong>, with nearly <strong>10 billion<\/strong>. <strong>Germany<\/strong> and <strong>Ireland<\/strong> closely follow with <strong>8.5 billion<\/strong> and <strong>8.4 billion emails daily<\/strong>, respectively. A tight cluster of <strong>European nations<\/strong>, including the Netherlands, the United Kingdom, and France, each send around <strong>8.3 billion<\/strong> emails per day. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1270459\/daily-emails-sent-by-country\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>As of <strong>March 2024<\/strong>, <strong>Apple&#8217;s Mail Privacy Protection (MPP)<\/strong> is the <strong>most used email client globally<\/strong>, accounting for <strong>55%<\/strong> of email opens. <strong>Gmail<\/strong> came in <strong>second with 30.57%<\/strong>, and <strong>Outlook<\/strong> took <strong>third<\/strong> place with <strong>4.06%.<\/strong> (<a href="\&quot;https:\/\/www.statista.com\/statistics\/265816\/most-used-e-mail-service-by-market-share\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/3.-Email-Use-Frequency.png\" alt=\"\" class=\"wp-image-1644\" srcset=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/3.-Email-Use-Frequency.png 1500w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/3.-Email-Use-Frequency-300x200.png 300w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/3.-Email-Use-Frequency-1024x683.png 1024w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/3.-Email-Use-Frequency-768x512.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>Email remains a key communication tool with <strong>94% of people accessing their email daily.<\/strong> (<a href="\&quot;https:\/\/www.zerobounce.net\/email-statistics-report\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">zerobounce<\/a>)<\/li>\n\n\n\n<li><strong>39%<\/strong> of people check their email <strong>3-5 times a day<\/strong>, while a significant portion (<strong>49%<\/strong>) check it more frequently, <strong>exceeding 10 times a day. <\/strong>(<a href="\&quot;https:\/\/www.zerobounce.net\/email-statistics-report\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">zerobounce<\/a>)<\/li>\n\n\n\n<li>More people (<strong>58%<\/strong>) are <strong>checking their email first thing in the morning<\/strong> than tapping on their social media accounts (14%). (<a href="\&quot;https:\/\/optinmonster.com\/is-email-marketing-dead-heres-what-the-statistics-show\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">OptinMonster<\/a>)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"email-benchmarks-and-metrics-by-industry\">Email Benchmarks and Metrics by Industry<\/h2>\n\n\n\n<p>The latest Email Marketing Industry research shows that the average open rate has reached 35.63%, a click rate of 2.62%, and a low unsubscribe rate of 0.22%. On the other hand, a 0.21% hard bounce rate translates to a significant number of undelivered emails, highlighting the need for accurate email lists. (<a href="\&quot;https:\/\/downloads.ctfassets.net\/yzco4xsimv0y\/3DwuxccS3ccJ04jX3R7b7d\/0fe3b7e3252cddd5364cbbcdedc01879\/Email-Marketing-Benchmark-Metrics-v3__2_.pdf\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Mailchimp<\/a>)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"email-marketing-benchmarks-top-industries\">Email Marketing Benchmarks, Top Industries<\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-regular has-small-font-size\"><table><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>Industry<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Open Rate<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Click Rate<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Unsubscribe Rate<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Hard Bounce Rate<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Soft Bounce Rate<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">Agriculture and food services<\/td><td class=\"has-text-align-center\" data-align=\"center\">38.02%<\/td><td class=\"has-text-align-center\" data-align=\"center\">2.90%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.23%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.19%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.64%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Beauty and personal care<\/td><td class=\"has-text-align-center\" data-align=\"center\">31.90%<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.30%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.24%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.14%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.69%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Business and finance<\/td><td class=\"has-text-align-center\" data-align=\"center\">31.35%<\/td><td class=\"has-text-align-center\" data-align=\"center\">2.78%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.15%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.26%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.70%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Computers and electronics<\/td><td class=\"has-text-align-center\" data-align=\"center\">26.98%<\/td><td class=\"has-text-align-center\" data-align=\"center\">2.19%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.21%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.34%<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.06%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Consulting<\/td><td class=\"has-text-align-center\" data-align=\"center\">29.61%<\/td><td class=\"has-text-align-center\" data-align=\"center\">2.92%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.22%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.38%<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.13%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Daily deals\/e-coupons<\/td><td class=\"has-text-align-center\" data-align=\"center\">27.59%<\/td><td class=\"has-text-align-center\" data-align=\"center\">2.10%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.09%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.06%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.28%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Ecommerce<\/td><td class=\"has-text-align-center\" data-align=\"center\">29.81%<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.73%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.19%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.12%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.45%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Education and training<\/td><td class=\"has-text-align-center\" data-align=\"center\">35.64%<\/td><td class=\"has-text-align-center\" data-align=\"center\">3.02%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.18%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.23%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.80%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Government<\/td><td class=\"has-text-align-center\" data-align=\"center\">40.56%<\/td><td class=\"has-text-align-center\" data-align=\"center\">4.58%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.12%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.23%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.72%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Health and fitness<\/td><td class=\"has-text-align-center\" data-align=\"center\">37.07%<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.87%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.33%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.18%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.59%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Media and publishing<\/td><td class=\"has-text-align-center\" data-align=\"center\">34.23%<\/td><td class=\"has-text-align-center\" data-align=\"center\">4.37%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.09%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.10%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.35%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Non-profit<\/td><td class=\"has-text-align-center\" data-align=\"center\">40.04%<\/td><td class=\"has-text-align-center\" data-align=\"center\">3.27%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.18%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.21%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.69%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Politics<\/td><td class=\"has-text-align-center\" data-align=\"center\">36.10%<\/td><td class=\"has-text-align-center\" data-align=\"center\">2.61%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.21%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.20%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.60%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Retail<\/td><td class=\"has-text-align-center\" data-align=\"center\">35.05%<\/td><td class=\"has-text-align-center\" data-align=\"center\">2.08%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.21%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.14%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.48%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Software and web app<\/td><td class=\"has-text-align-center\" data-align=\"center\">28.12%<\/td><td class=\"has-text-align-center\" data-align=\"center\">2.40%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.27%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.49%<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.37%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Sports<\/td><td class=\"has-text-align-center\" data-align=\"center\">41.84%<\/td><td class=\"has-text-align-center\" data-align=\"center\">2.88%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.25%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.15%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.52%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Travel and transportation<\/td><td class=\"has-text-align-center\" data-align=\"center\">33.25%<\/td><td class=\"has-text-align-center\" data-align=\"center\">2.56%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.24%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.24%<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.78%<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Source: (<a href="\&quot;https:\/\/downloads.ctfassets.net\/yzco4xsimv0y\/3DwuxccS3ccJ04jX3R7b7d\/0fe3b7e3252cddd5364cbbcdedc01879\/Email-Marketing-Benchmark-Metrics-v3__2_.pdf\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Mailchimp<\/a>) | Released: 2024<\/figcaption><\/figure>\n\n\n\n<ul>\n<li>Here are the industries who had the <strong>highest average Open Rate<\/strong>: Religion with <strong>43.97%<\/strong>, Arts and Artists <strong>42.17%<\/strong>, Sports <strong>41.84%<\/strong>, Government<strong> 40.56%<\/strong>, and Hobbies <strong>40.55%<\/strong>. (<a href="\&quot;https:\/\/downloads.ctfassets.net\/yzco4xsimv0y\/3DwuxccS3ccJ04jX3R7b7d\/0fe3b7e3252cddd5364cbbcdedc01879\/Email-Marketing-Benchmark-Metrics-v3__2_.pdf\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Mailchimp<\/a>)<\/li>\n\n\n\n<li><strong>Government<\/strong> emails land the <strong>highest click-through rates at 4.58%<\/strong>. Media and publishing (4.37%) and hobbies (4.12%) follow closely, indicating strong user engagement with these email topics. (<a href="\&quot;https:\/\/downloads.ctfassets.net\/yzco4xsimv0y\/3DwuxccS3ccJ04jX3R7b7d\/0fe3b7e3252cddd5364cbbcdedc01879\/Email-Marketing-Benchmark-Metrics-v3__2_.pdf\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Mailchimp<\/a>)<\/li>\n\n\n\n<li><strong>Daily Deals\/E-Coupons<\/strong> and <strong>Media &amp; Publishing<\/strong> boast the <strong>lowest unsubscribe rates at just 0.09%<\/strong>, a key metric for email marketers aiming to retain subscribers. <strong>Government entities (0.12%)<\/strong> also see a very low unsubscribe rate, suggesting their content resonates well with their audiences. (<a href="\&quot;https:\/\/downloads.ctfassets.net\/yzco4xsimv0y\/3DwuxccS3ccJ04jX3R7b7d\/0fe3b7e3252cddd5364cbbcdedc01879\/Email-Marketing-Benchmark-Metrics-v3__2_.pdf\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Mailchimp<\/a>)<\/li>\n\n\n\n<li><strong>Daily Deals\/E-Coupons<\/strong> also landed on top of the list with the <strong>lowest combined bounce rate (0.34%) <\/strong>amongst the analysed industries. This suggests a clean email lists and high deliverability rates. Religion (0.41%) and Media &amp; Publishing (0.45%) follow closely, demonstrating effective email list management practices. (<a href="\&quot;https:\/\/downloads.ctfassets.net\/yzco4xsimv0y\/3DwuxccS3ccJ04jX3R7b7d\/0fe3b7e3252cddd5364cbbcdedc01879\/Email-Marketing-Benchmark-Metrics-v3__2_.pdf\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Mailchimp<\/a>)<\/li>\n\n\n\n<li>Beyond open rates, a global survey of marketers conducted between November to December 2023 shows <strong>conversion rate (26.5%)<\/strong> and <strong>click-through rate (24%)<\/strong> as the top metrics <strong>used to gauge email marketing campaign success.<\/strong> (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1452014\/email-marketing-metrics\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"email-marketing-revenue-and-roi\">Email Marketing Revenue and ROI<\/h2>\n\n\n\n<p>Email marketing delivers a strong ROI (return on investment), averaging across industries at a healthy 37:1 ROI. This is further supported by the growing email marketing revenue, which is expected to reach $37.5 billion USD by 2032.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/5.-E-mail-marketing-revenue-worldwide-from-2022-to-2032-in-billion-U.S.-dollars.png\" alt=\"\" class=\"wp-image-1645\" srcset=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/5.-E-mail-marketing-revenue-worldwide-from-2022-to-2032-in-billion-U.S.-dollars.png 1500w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/5.-E-mail-marketing-revenue-worldwide-from-2022-to-2032-in-billion-U.S.-dollars-300x200.png 300w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/5.-E-mail-marketing-revenue-worldwide-from-2022-to-2032-in-billion-U.S.-dollars-1024x683.png 1024w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/5.-E-mail-marketing-revenue-worldwide-from-2022-to-2032-in-billion-U.S.-dollars-768x512.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>The global email marketing industry is experiencing significant growth, with <strong>revenue<\/strong> projected to climb from <strong>$7 billion in 2022<\/strong> to a staggering <strong>$37.5 billion by 2032<\/strong>. This translates to a compound annual growth rate <strong>(CAGR) exceeding 18.8%.<\/strong> (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1461804\/email-marketing-revenue-worldwide\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>A December 2023 survey revealed positive ROI improvements for email marketing campaigns. Over half (<strong>52.8%<\/strong>) of marketers reported their <strong>ROI doubled compared to 2022.<\/strong> (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1376015\/email-roi-improve-rates\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li><strong>22.1%<\/strong> of marketers saw their <strong>ROI grow by at least three times<\/strong>, <strong>16.4% <\/strong>saw a threefold increase, and <strong>5.7%<\/strong> saw a fourfold increase. While <strong>12.9%<\/strong> reported no improvement, <strong>3.6% <\/strong>of the respondents even experienced an ROI exceeding four times their 2022 results. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1376015\/email-roi-improve-rates\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>The <strong>Retail<\/strong>, <strong>E-commerce<\/strong>, and <strong>Consumer Goods<\/strong> sector boasts the <strong>highest ROI <\/strong>among the listed industries at<strong> 45:1.<\/strong> This translates to an average return of <strong>$45 for every $1 spent<\/strong>. Marketing\/PR Agencies (<strong>42:1<\/strong>) and Software\/Technology companies (<strong>36:1<\/strong>) follow closely. (<a href="\&quot;https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Litmus<\/a>)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/6.-Email-Marketing-ROI-by-Industry.png\" alt=\"\" class=\"wp-image-1646\" srcset=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/6.-Email-Marketing-ROI-by-Industry.png 1500w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/6.-Email-Marketing-ROI-by-Industry-300x200.png 300w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/6.-Email-Marketing-ROI-by-Industry-1024x683.png 1024w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/6.-Email-Marketing-ROI-by-Industry-768x512.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>Brands that often include<strong> A\/B testing<\/strong>&nbsp;as a part of their email program <strong>increase their email ROI by 82% (42:1)<\/strong>, compared to an ROI of <strong>23:1 f<\/strong>or those who never A\/B test their emails. (<a href="\&quot;https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Litmus<\/a>)<\/li>\n\n\n\n<li>Including&nbsp;<strong>dynamic email content<\/strong>&nbsp;<strong>always generate an ROI of 42:1<\/strong>, compared to an ROI of<strong> 21:1<\/strong> for those who never or rarely employ dynamic content. That\u2019s <strong>100% increase<\/strong>. (<a href="\&quot;https:\/\/www.litmus.com\/blog\/live-dynamic-content-to-increase-engagement\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Litmus<\/a>)<\/li>\n\n\n\n<li>Utilising <strong>animated GIFs help increase email ROI by 105%<\/strong>, seeing an ROI of <strong>37:1<\/strong> compared to an ROI of<strong> 18:1<\/strong> for those who never include animated GIFs. (<a href="\&quot;https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Litmus<\/a>)<\/li>\n\n\n\n<li>Another strategy is <strong>putting live content into action<\/strong> to help increase email ROI by <strong>107%<\/strong>. This has reported an ROI of <strong>56:1<\/strong>, compared to <strong>27:1<\/strong> for those who never do. (<a href="\&quot;https:\/\/www.litmus.com\/blog\/live-dynamic-content-to-increase-engagement\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Litmus<\/a>)<\/li>\n\n\n\n<li>Leveraging <strong>external email analytics tools can result in a 22% ROI increase<\/strong>. Brands that use 3rd party analytics tools for their email program often or always report an ROI of <strong>45:1<\/strong>, compared to an ROI of <strong>37:1 <\/strong>for those who don\u2019t. (<a href="\&quot;https:\/\/www.litmus.com\/blog\/live-dynamic-content-to-increase-engagement\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Litmus<\/a>)<\/li>\n\n\n\n<li>Exercising an <strong>extensive checklist<\/strong> for&nbsp;pre-send testing can<strong> improve email ROI by 42%<\/strong>. This practice has shown an ROI of <strong>40:1<\/strong>, compared to<strong> 28:1 <\/strong>for those who never do. (<a href="\&quot;https:\/\/www.litmus.com\/blog\/live-dynamic-content-to-increase-engagement\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Litmus<\/a>)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mobile-email-marketing\">Mobile Email Marketing<\/h2>\n\n\n\n<p>Internet access is increasingly mobile-driven. While computer usage for internet access has dipped by 5.8% in the past year, a shift towards mobile devices is evident. This trend emphasizes the growing importance of mobile-friendly web design and email marketing strategies. (GWI, via <a href="\&quot;https:\/\/datareportal.com\/reports\/digital-2024-deep-dive-how-the-world-goes-online?rq=Internet%20users%20mobile%20phone\&quot;" rel=\"nofollow noopener\" target=\"_blank\">DataReportal<\/a>)<\/p>\n\n\n\n<ul>\n<li><strong>85% of users access their email inboxes on mobile devices<\/strong>, highlighting the importance of mobile-optimized email design. (Adobe, via <a href="\&quot;https:\/\/99firms.com\/blog\/mobile-email-statistics\/#gref\&quot;" rel=\"nofollow noopener\" target=\"_blank\">99 Firms<\/a>)<\/li>\n\n\n\n<li><strong>Most email opens in 2024<\/strong> are happening on <strong>mobile devices<\/strong>, accounting for around <strong>50%-60% <\/strong>worldwide according to multiple sources. (Constant Contact | eMarketer, via <a href="\&quot;https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\&quot;" rel=\"nofollow noopener\" target=\"_blank\">HubSpot<\/a>)<\/li>\n\n\n\n<li>A comprehensive survey conducted during the first half of 2023 shows that <strong>61% of people use their email for work<\/strong>, and that they <strong>use their mobile phone<\/strong> more than half of the time too <strong>(61%)<\/strong>. (<a href="\&quot;https:\/\/www.zerobounce.net\/email-statistics-report\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">zerobounce<\/a>)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/7.-Most-Used-Device-Preferred-Channel-of-Comms.png\" alt=\"\" class=\"wp-image-1647\" srcset=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/7.-Most-Used-Device-Preferred-Channel-of-Comms.png 1500w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/7.-Most-Used-Device-Preferred-Channel-of-Comms-300x200.png 300w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/7.-Most-Used-Device-Preferred-Channel-of-Comms-1024x683.png 1024w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/7.-Most-Used-Device-Preferred-Channel-of-Comms-768x512.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"general-email-marketing-statistics-best-practices\">General Email Marketing Statistics &amp; Best Practices<\/h2>\n\n\n\n<p>Email marketing remains a successful channel for reaching audiences, with a significant majority of marketers reporting open rates between 20% and 50%, and some innovative strategies are further boosting its return on investment.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/8.-Marketing-e-mail-open-rates-worldwide-in-2023.png\" alt=\"\" class=\"wp-image-1648\" srcset=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/8.-Marketing-e-mail-open-rates-worldwide-in-2023.png 1500w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/8.-Marketing-e-mail-open-rates-worldwide-in-2023-300x200.png 300w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/8.-Marketing-e-mail-open-rates-worldwide-in-2023-1024x683.png 1024w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/8.-Marketing-e-mail-open-rates-worldwide-in-2023-768x512.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>A global survey conducted in 2023 revealed positive news for email marketing. <strong>57.8% of marketers <\/strong>reported email <strong>open rates between 20% and 50%.<\/strong> While <strong>30%<\/strong> saw open rates <strong>between 10% and 20%.<\/strong> This data indicates that email marketing remains a successful channel for reaching audiences. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/960928\/marketing-email-open-rates-world\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>In <strong>2023<\/strong>, <strong>Newsletters<\/strong> were the most popular type of <strong>email campaign<\/strong>, with <strong>16.8% <\/strong>of professionals utilising them to reach existing and potential customers. <strong>Promotional emails<\/strong> come in a close second, chosen by <strong>15.3%<\/strong> of respondents for their marketing efforts. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1375850\/email-marketing-campaign-types\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li><strong>Product Awareness and Promotions<\/strong> are the <strong>top priorities for email marketing campaigns<\/strong> in the year ahead, with <strong>16%<\/strong> of marketers worldwide choosing them. <strong>Retention and Newsletters<\/strong> follow closely, with <strong>14.6%<\/strong> respondents. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1376934\/email-marketing-campaign-objectives\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>Around <strong>6 in 10 (59%) consumers<\/strong> say marketing emails <strong>influence their purchases<\/strong>, while <strong>80% of businesses<\/strong> believe email marketing <strong>helps retain customers. <\/strong>(Sales Cycle, via <a href="\&quot;https:\/\/optinmonster.com\/email-marketing-statistics\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">OptinMonster<\/a>)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"email-automation\">Email Automation<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/9.-Marketing-Automation-Market-Revenue-Worldwide-from-2023-to-2032-in-billion-U.S.-dollars.png\" alt=\"\" class=\"wp-image-1649\" srcset=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/9.-Marketing-Automation-Market-Revenue-Worldwide-from-2023-to-2032-in-billion-U.S.-dollars.png 1500w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/9.-Marketing-Automation-Market-Revenue-Worldwide-from-2023-to-2032-in-billion-U.S.-dollars-300x200.png 300w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/9.-Marketing-Automation-Market-Revenue-Worldwide-from-2023-to-2032-in-billion-U.S.-dollars-1024x683.png 1024w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/9.-Marketing-Automation-Market-Revenue-Worldwide-from-2023-to-2032-in-billion-U.S.-dollars-768x512.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>A <strong>February 2024<\/strong> survey revealed that <strong>email marketing automation<\/strong> tops the list of areas in which marketers <strong>used automation the most.<\/strong> Nearly <strong>58%<\/strong> of respondents reported automating their email marketing efforts. <strong>Social media<\/strong> automation followed at <strong>49%<\/strong>, and <strong>content management<\/strong> automation came in third at <strong>33%.<\/strong> (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1269813\/marketing-channels-automation\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>In <strong>2023<\/strong>, automated emails generated <strong>41% of all e-commerce orders<\/strong> while accounting for <strong>only 2% of emails sent.<\/strong> (<a href="\&quot;https:\/\/www.omnisend.com\/blog\/email-sms-push-marketing-ecommerce-2024\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Omnisend<\/a>)<\/li>\n\n\n\n<li>Marketing automation <strong>revenue<\/strong> is expected to hit <strong>$8.23 billion in 2024<\/strong> and is projected to more than double by <strong>2032<\/strong>, <strong>surpassing $21 billion.<\/strong> (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1373538\/global-marketing-automation-revenue\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"email-personalisation\">Email Personalisation<\/h3>\n\n\n\n<ul>\n<li>Tailoring your email marketing efforts to <strong>specific audience segments<\/strong> can generate a <strong>760% increase in email revenue.<\/strong> (Campaign Monitor, via <a href="\&quot;https:\/\/luisazhou.com\/blog\/email-marketing-roi-statistics\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Luisa Zhou<\/a>)<\/li>\n\n\n\n<li><strong>64.7%<\/strong> of marketing professionals worldwide leverage <strong>subject line personalisation<\/strong> in over half their email marketing campaigns in <strong>2023<\/strong>. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1375869\/email-personalization-rates-worldwide\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li>Emails with <strong>personalised subject lines are 26% more likely to be opened,<\/strong> showing the importance of making your emails feel relevant and targeted to your audience. (Campaign Monitor, via <a href="\&quot;https:\/\/luisazhou.com\/blog\/email-marketing-roi-statistics\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Luisa Zhou<\/a> | <a href="\&quot;https:\/\/optinmonster.com\/email-marketing-statistics\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">OptinMonster<\/a>)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"email-timing\">Email Timing<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/10.-Best-Day-for-Email-Marketing-as-of-December-2023.png\" alt=\"\" class=\"wp-image-1650\" srcset=\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/10.-Best-Day-for-Email-Marketing-as-of-December-2023.png 1500w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/10.-Best-Day-for-Email-Marketing-as-of-December-2023-300x200.png 300w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/10.-Best-Day-for-Email-Marketing-as-of-December-2023-1024x683.png 1024w, https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/10.-Best-Day-for-Email-Marketing-as-of-December-2023-768x512.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>In a recent survey of marketers worldwide, <strong>35.3%<\/strong> shared that <strong>Tuesdays were the most preferred week day for sending out marketing emails. Wednesdays<\/strong> came second, with almost <strong>20%<\/strong> of respondents picking them as a suitable day for email campaigning. (<a href="\&quot;https:\/\/www.statista.com\/statistics\/1376962\/email-marketing-campaigns-week-day\/\&quot;" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>)<\/li>\n\n\n\n<li><strong>Peak engagement times<\/strong> for marketing emails remain consistent from 2022 to the most recent data in 2023. Most respondents reported the best results between <strong>9 AM &#8211; 12 PM (31%)<\/strong> and <strong>12 PM &#8211; 3 PM (26%). <\/strong>(<a href="\&quot;https:\/\/blog.hubspot.com\/marketing\/best-time-to-send-email\&quot;" rel=\"nofollow noopener\" target=\"_blank\">HubSpot<\/a>)<\/li>\n\n\n\n<li>Nearly half<strong> (47.9%) of B2B marketers <\/strong>surveyed see peak engagement between <strong>9 AM and 12 PM. <\/strong>(<a href="\&quot;https:\/\/blog.hubspot.com\/marketing\/best-time-to-send-email\&quot;" rel=\"nofollow noopener\" target=\"_blank\">HubSpot<\/a>)<\/li>\n\n\n\n<li>The same data indicates that <strong>30.9% of B2C marketers<\/strong> see the highest engagement between <strong>9 AM and 12 PM.<\/strong> (<a href="\&quot;https:\/\/blog.hubspot.com\/marketing\/best-time-to-send-email\&quot;" rel=\"nofollow noopener\" target=\"_blank\">HubSpot<\/a>)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whats-next-for-email-marketing\">What\u2019s Next for Email Marketing?<\/h2>\n\n\n\n<p>With a consistent rise in global email users projected to reach 4.73 billion by 2026 and upward trend in the revenue, email marketing offers access to a constantly growing audience.<\/p>\n\n\n\n<p>Despite a mobile-driven shift, email marketing shows a strong ROI and projected revenue growth in the years to come. Personalisation, automation, mobile optimisation, and strategic timing help marketers reach target audiences and achieve success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email remains a powerful marketing tool, boasting impressive open rates and a strong return on investment (averaging 37:1 across industries). This trend is expected to continue, with email marketing revenue projected to reach a staggering $37.5 billion by 2032. Marketers are continuously studying the key industry benchmarks, exploring strategies like personalisation and automation, and gathering [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"wt_featured":null,"wt_store_slugs":null,"_links":{"self":[{"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/posts\/1652"}],"collection":[{"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/comments?post=1652"}],"version-history":[{"count":10,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/posts\/1652\/revisions"}],"predecessor-version":[{"id":1662,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/posts\/1652\/revisions\/1662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/media\/1651"}],"wp:attachment":[{"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/media?parent=1652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/categories?post=1652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/tags?post=1652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}