- \n
- In 2024, retail e-commerce sales will reach $6.3 trillion<\/strong>. (Statista<\/a>)<\/li>\n\n\n\n
- Around 2.71 billion consumers<\/strong> will shop online in 2024. (Emarketer<\/a>)<\/li>\n\n\n\n
- The US e-commerce market is currently valued at $843 billion<\/strong>. (Statista<\/a>)<\/li>\n\n\n\n
- According to market value, the top three most-purchased products online are electronics<\/strong>, clothing<\/strong>, and shoes<\/strong>. (Statista<\/a>)<\/li>\n\n\n\n
- Retail sales in 2024 will account for 20.1% of the total retail sales<\/strong> worldwide. By 2027, it\u2019s expected this figure will increase to 22.60%<\/strong> (Statista<\/a>)<\/li>\n\n\n\n
- Facebook Marketplace<\/strong> now has four times the number of customers than Amazon. (Fortune<\/a>)<\/li>\n\n\n\n
- In 2024, total sales from mobile devices<\/strong> are expected to reach $2.5 trillion<\/strong>. (Statista<\/a>)<\/li>\n\n\n\n
- 89% of consumers make online purchases after watching marketing videos<\/strong>. (Wyzowl<\/a>)<\/li>\n\n\n\n
- Amazon currently ranks second<\/strong> out of the world’s 50 biggest retailers. (National Retail Federation<\/a>)<\/li>\n\n\n\n
- The most downloaded app in the US prior to January 2024 was Temu<\/strong>, then Shein<\/strong>. (Statista<\/a>)<\/li>\n<\/ul>\n\n\n
\n![\"\"](\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/Online-Retail-Transactions-2021-2027-2.png\")
<\/figure><\/div>\n\n\nE-commerce Growth Statistics<\/h2>\n\n\n\n
As more and more people shop online, e-commerce continues to grow in new and exciting directions. The following statistics reveal where and how the industry is expanding in 2024:<\/p>\n\n\n\n
- \n
- E-commerce penetration in the grocery sector<\/strong> is set to reach 15% by 2026<\/strong>. (Insider Intelligence<\/a>)<\/li>\n\n\n\n
- 2024 figures show that there\u2019s been an 8.8% yearly increase<\/strong> in e-commerce sales. (Emarketer<\/a>)<\/li>\n\n\n\n
- Between 2024 and 2027, e-commerce sales will continue growing<\/strong> at an average CAGR of 7.8%.<\/strong> (JP Morgan<\/a>)<\/li>\n\n\n\n
- By 2027, global online sales<\/strong> will just about reach $8 trillion<\/strong>. (Statista<\/a>)<\/li>\n\n\n\n
- In the US, retail e-commerce sales were up by 2.1%<\/strong> in the first quarter<\/strong> of 2024. (US Census Bureau<\/a>)<\/li>\n\n\n\n
- From 2024-2025 cross border e-commerce<\/strong> sales will grow from $8.38 billion to $8.410 billion in 2025. (Market Research Future<\/a>)<\/li>\n<\/ul>\n\n\n
\n![\"\"](\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/Global-E-commerce-Retail-Sales.png\")
<\/figure><\/div>\n\n\nGlobal & Regional E-commerce Statistics<\/h2>\n\n\n\n
The e-commerce industry differs from place to place, and there are some countries that dominate, while others still have some catching up to do. In 2024, this is how global and regional online shopping statistics are shaping up: <\/p>\n\n\n\n
- \n
- China<\/strong> remains the biggest global e-commerce market<\/strong>, with an expected CAGR of 11.6% between 2023 and 2027. (Global Data<\/a>)<\/li>\n\n\n\n
- Approximately around 2.71 billion consumers globally<\/strong> will shop online in 2024. (Emarketer<\/a>)<\/li>\n\n\n\n
- In Q1 of 2024, India<\/strong> had the highest number of online shoppers globally (98%<\/strong>) and Morocco the fewest (75%). (Statista<\/a>)<\/li>\n\n\n\n
- In the UK<\/strong>, fashion<\/strong> is the largest market and accounts for 28.7% of e-commerce revenue. (ECDB<\/a>)<\/li>\n\n\n\n
- Latin America\u2019s<\/strong> e-commerce market is expected to grow to approximately $160 billion<\/strong> by 2025. (Statista<\/a>)<\/li>\n\n\n\n
- In the US<\/strong>, online buyers spend an average of $5,381 annually<\/strong>. (Emarketer<\/a>)<\/li>\n\n\n\n
- US consumers<\/strong> list convenience<\/strong> as one of the main reasons for making online purchases. (ResearchGate<\/a>)<\/li>\n\n\n\n
- More than 81%<\/strong> of the total population in the United States<\/strong> is happiest shopping online. (Statista<\/a>)<\/li>\n<\/ul>\n\n\n\n
E-Commerce Website Statistics<\/h2>\n\n\n\n
Websites and apps are what make shopping online possible, and there are some that are claiming a huge amount of market share with certain demographics. Here\u2019s what the e-commerce landscape looks like for websites, apps, and users in 2024.<\/p>\n\n\n\n
- \n
- Shopify<\/strong>, WooCommerce<\/strong>, and Wix<\/strong> power the largest number of online stores globally. As of May 31, 2024, Shopify is in first place with 17.63%, WooCommerce is second with 12.49%, and Wix is third with 12.27%. (Built With<\/a>)<\/li>\n\n\n\n
- Shopify<\/strong> has millions of merchants<\/strong> in 175 countries. (Shopify<\/a>)<\/li>\n\n\n\n
- Most shopping journeys start online<\/strong>. 44% start with an internet search, and 41% in e-commerce stores. (Klarna<\/a>)<\/li>\n\n\n\n
- Amazon<\/strong> is the most valuable e-commerce site, with a value of US$1.55 trillion<\/strong>. (ECDB<\/a>)<\/li>\n\n\n\n
- Amazon\u2019s Chinese competitors, Pinduoduo<\/strong> and Alibaba<\/strong>, hold the 2nd and 3rd spots, while Argentina-based MercadoLibre ranks just a bit lower in value. (Companies Market Cap<\/a>)<\/li>\n\n\n\n
- In April 2024, Temu<\/strong> was downloaded over 46 million times<\/strong>, making it more popular than Amazon. (Statista<\/a>)<\/li>\n\n\n\n
- Discounts and coupons<\/strong> motivate 39.3% of people<\/strong> to shop online. (Data Reportal<\/a>)<\/li>\n\n\n\n
- In the US, 56% of Gen Z<\/strong> prefer to shop online rather than in-store. (GWI<\/a>)<\/li>\n<\/ul>\n\n\n
\n![\"\"](\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/E-commerce-Website-Distribution.png\")
<\/figure><\/div>\n\n\nSocial Media E-commerce Statistics<\/h2>\n\n\n\n
Social commerce\u2014the process of selling products directly on social media\u2014has achieved major growth in the last few years. Find out how influencers and social media are impacting the e-commerce world in 2024.<\/p>\n\n\n\n
- \n
- The global social commerce<\/strong> market will hit $1.698 trillion<\/strong> in 2024 after reaching $1.2 trillion in 2023. (Statista<\/a>)<\/li>\n\n\n\n
- Facebook<\/strong> has the largest number of social commerce buyers, followed by Instagram<\/strong> and then TikTok<\/strong>. (Emarketer<\/a>)<\/li>\n\n\n\n
- 78% of TikTok users<\/strong> buy a product after they see it featured on the social media platform. (TikTok<\/a>) <\/li>\n\n\n\n
- Over a quarter<\/strong> of people confirm that they have used or use social media<\/strong> to find products to buy online. (Influencer Marketing Hub<\/a>)<\/li>\n\n\n\n
- Meta<\/strong> now has 1.2 billion active users shopping on Marketplace<\/strong>. (Capital One Shopping<\/a>)<\/li>\n\n\n\n
- 14% of shoppers<\/strong> prefer to start their shopping journey on social media<\/strong>. (Klarna<\/a>)<\/li>\n\n\n\n
- If a social media influencer<\/strong> they trust recommends a product, 63% of shoppers<\/strong> are more likely to buy it (Hubspot<\/a>)<\/li>\n<\/ul>\n\n\n\n
Mobile E-commerce Statistics<\/h2>\n\n\n\n
Mobile commerce, or m-commerce, is one of the fastest-growing sub-sectors of e-commerce. Globally, Statista<\/a> now estimates that 60% of all online sales are from a mobile device. Let\u2019s see what other trends are prevalent here:<\/p>\n\n\n\n
- \n
- M-commerce<\/strong> sales in the US are projected to exceed $558.29 billion<\/strong> in 2024. (Emarketer<\/a>)<\/li>\n\n\n\n
- In 2024, smartphones<\/strong> are expected to be used to place 66% of online orders<\/strong>. (Statista<\/a>)<\/li>\n\n\n\n
- Mobile commerce<\/strong> will likely account for 44.6% of retail e-commerce<\/strong> sales in 2024. (Emarketer<\/a>)<\/li>\n\n\n\n
- In China<\/strong>, 92%<\/strong> of consumers use their phones for online shopping; in India, 88% do; and in the US, 73%. (Statista Global Consumer Survey 2023<\/a>)<\/li>\n\n\n\n
- As many as 72% of in-store shoppers<\/strong> research price comparisons using their smartphones. (1WorldSync<\/a>)<\/li>\n\n\n\n
- By 2026, tablet<\/strong> m-commerce sales are expected to reach $54.01 billion<\/strong>. (Emarketer<\/a>)<\/li>\n<\/ul>\n\n\n
\n![\"\"](\"https:\/\/pub.wethrift.com\/wp-content\/uploads\/2024\/06\/Mobile-E-commerce-Sales.png\")
<\/figure><\/div>\n\n\nE-commerce Consumer Statistics<\/h2>\n\n\n\n
Consumer behavior plays a major role in e-commerce trends and sales. In 2024, this is what consumers want and where they\u2019re spending their money.<\/p>\n\n\n\n
- \n
- Consumer electronics<\/strong> are expected to generate $922.5 billion<\/strong> in sales in 2024, followed by fashion<\/strong> with an estimated $760 billion<\/strong> spend. (Statista<\/a>)<\/li>\n\n\n\n
- In 2024, the average revenue per e-commerce<\/strong> user is expected to reach $1,079<\/strong>. (Statista<\/a>)<\/li>\n\n\n\n
- 52%<\/strong> of consumers order online from both local and international<\/strong> websites. (Statista<\/a>)<\/li>\n\n\n\n
- India<\/strong> has the highest number of new online consumers in 2024, followed by China<\/strong> and the rest of Asia, Africa, and Latin America. (Beyond Borders<\/a>)<\/li>\n\n\n\n
- AI, generative AI, and the IoT<\/strong> are some of the biggest trends shaping the e-commerce industry in 2024. (Forbes<\/a>) <\/li>\n\n\n\n
- Some of the most in-demand niche products in 2024 include skincare<\/strong> and beauty<\/strong>, pet supplements<\/strong>, probiotics<\/strong>, vitamins<\/strong>, and coffee<\/strong> products. (ShipBob<\/a>)<\/li>\n\n\n\n
- Unified omnichannel experiences<\/strong>, personalized service, VR and AR-enhanced shopping, and voice search are the biggest marketing trends consumers are looking for in 2024. (The Future of Commerce<\/a>)<\/li>\n<\/ul>\n\n\n\n
E-commerce in 2024 & Beyond<\/h2>\n\n\n\n
By 2027, Statista<\/a> predicts that global e-commerce retail sales will reach over $8 trillion, with revenue expected to show a CAGR of 9.49%<\/a> between 2024 and 2029. Looking at these figures, it\u2019s clear that not only is online shopping here to stay, but it\u2019s become a way of life for consumers around the globe. <\/p>\n\n\n\n
The convenience, easy access, lack of geographical limitations, and increasing digitalization of the world are all contributing to the success of the e-commerce sector, and brands everywhere can benefit. <\/p>\n","protected":false},"excerpt":{"rendered":"
The e-commerce industry continues to grow at a rapid pace and is continually evolving as brands and consumers adapt to change. In the last decade, online shopping has completely transformed the commerce landscape, and today, a vast number of factors influence its continual upward trajectory. We\u2019ve compiled a list of current statistics to understand how […]<\/p>\n","protected":false},"author":1,"featured_media":1663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"wt_featured":null,"wt_store_slugs":null,"_links":{"self":[{"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/posts\/1615"}],"collection":[{"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/comments?post=1615"}],"version-history":[{"count":7,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/posts\/1615\/revisions"}],"predecessor-version":[{"id":1631,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/posts\/1615\/revisions\/1631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/media\/1663"}],"wp:attachment":[{"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/media?parent=1615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/categories?post=1615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pub.wethrift.com\/wp-json\/wp\/v2\/tags?post=1615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- In 2024, the average revenue per e-commerce<\/strong> user is expected to reach $1,079<\/strong>. (Statista<\/a>)<\/li>\n\n\n\n
- In 2024, smartphones<\/strong> are expected to be used to place 66% of online orders<\/strong>. (Statista<\/a>)<\/li>\n\n\n\n
- Facebook<\/strong> has the largest number of social commerce buyers, followed by Instagram<\/strong> and then TikTok<\/strong>. (Emarketer<\/a>)<\/li>\n\n\n\n
- Shopify<\/strong> has millions of merchants<\/strong> in 175 countries. (Shopify<\/a>)<\/li>\n\n\n\n
- Approximately around 2.71 billion consumers globally<\/strong> will shop online in 2024. (Emarketer<\/a>)<\/li>\n\n\n\n
- 2024 figures show that there\u2019s been an 8.8% yearly increase<\/strong> in e-commerce sales. (Emarketer<\/a>)<\/li>\n\n\n\n
- Around 2.71 billion consumers<\/strong> will shop online in 2024. (Emarketer<\/a>)<\/li>\n\n\n\n