Glossier fans will be disappointed to learn that Ulta does not sell Glossier. The reason for this may be that Glossier does not want to be sold by a cosmetic chain. You can’t find it in Sephora and other similar stores, either.
In this article we will cover:
Where Can You Buy Glossier?
While this brand was still very new, it was quite difficult for customers to buy the products because they were available only on the brand’s official website. On their webshop, they offer delivery to multiple countries which includes the United States, Canada, United Kingdom, Sweden, Denmark, France, and Ireland.
After that period, the brand opened 3 physical stores to make access to their products easier for customers. These stores were located in New York City, Los Angeles, and London.
Sadly, last year, due to the pandemic, Glossier decided to permanently shut down its stores and to lay off its employees. This year they decided to go back to physical retail, and they have plans for opening brand new permanent stores.
They’ve opened a store located in Seattle. The second one will be in Los Angeles, which is supposed to open in November. Another store is supposed to open in London this winter. But the brand won’t stop there – they have further plans for 2022 where they will open more permanent stores which includes one in New York. Hopefully, Glossier products will become much more accessible in the future.
Why is Glossier So Popular?
Glossier has a direct-to-consumer business model which means there are no third parties. Glossier is directly in contact with their customers, and they value and apply the consumers’ feedback. That is one of the reasons why so many people love to buy Glossier products.
Glossier’s main target markets are teenagers and young women who want to buy quality products without spending a big sum of money. Their commercials and packaging of the products are also in line with their target market.
Glossier’s products are often made to create a low-effort look which is popular among young women. Glossier is the perfect brand for everyday makeup looks and no-makeup makeup looks, but they also sell products for those of you who would like to look glamorous.
Another thing customers like about Glossier is its cruelty-free policy. None of Glossier’s products is tested on animals. They also tend to promote social justice and body positivity which gains them even more popularity.
Products Similar to Glossier Sold at Ulta
Yes, Glossier has some very popular and good quality products. But, if you are not near Seattle, where Glossier’s only physical store is (right now), and you don’t like to shop online, you can always turn to Ulta. Ulta has some products which are very similar to Glossier. Here is what we found.
NYX Professional makeup Bare With Me Tinted Skin Veil Lightweight BB Cream
This product is very similar to Glossier Skin tint. It feels very light on your face, it gives you a satin finish, and it’s perfect for creating your favourite no-makeup makeup look. The formula is non-comedogenic, so it is good for acne-prone skin. It lasts up to 8 hours, and it is also cruelty-free! It is sold at Ulta for $13.00.
Flower Beauty Blush Bomb Color Drops
Similar to Glossier products, this lip balm gives your lips a natural yet glowing look. The lip balm is very hydrating, so you’ll feel comfortable wearing it. It is sold at Ulta for $10.29.
Maybelline Cheek Heat Gel-Cream Blush
If you want just a hint of colour on your cheeks, this is the perfect product for you. It gives you a natural healthy look and its formula feels nice on the skin. It is sold at Ulta for $7.99.
Milani Cheek Kiss Blush
This is another product for your beautiful cheeks! The colour is very sheer, and it comes in multiple shades to match any skin tone. It has a liquid formula that is easy to apply and blend. It is also cruelty-free. It is sold at Ulta for $9.99.
Wet n Wild MegaGlo Makeup Stick
Glossier is all about the glow. This highlighter is very similar to Glossier highlighters and also very easy to apply. You can create a natural look or a glamorously looking glowy complexion. It is sold at Ulta for $4.49.
Colourpop So Juicy Plumping Glosses
This lip gloss plumps your lips and gives them a great shine. The colour is quite sheer so your lips look natural but glowy and a little plumper. It also hydrates and conditions your lips. It is sold at Ulta for $8.
e.l.f. Cosmetics Jelly Pop Juicy Gloss
Another lip gloss is as good or even better than Glossier. It gives off a sheer and shiny colour. It contains hyaluronic acid, avocado, coconut and castor oil, so it hydrates your lips. Due to its non-sticky formula, it is very comfortable to wear. It is sold at Ulta for $5.